Travel Retail - An Insider's Guide Paperback – 20 Sept. 2022

A comprehensive guide to the often unknown and misunderstood world of Travel Retail / Duty Free.The book reminded me of the "..... For Dummies" series that talks you through a specialised topic; in this case the multi billion dollar industry that is Travel Retail.It's a functional guide written from a retailer, customer and consultant viewpoint with many relevant and suprising examples given of just how different Travel Retail is from the Domestic retailing and how those working in this channel miss many opportunities to understand the travelling consumer and grow their business.