Colorful Products #3 Platinum Protein Filler #3 Platinum

My aunt introduced me to this when I was a teenager (I am 34, now). She used to do my mothers blonde hair for her and it always came out looking gorgeous. I usually go lighter and have used the platinum every time I've bleached or dyed my hair since. The ONE time I didn't use it and my hair was in horrible condition after bleaching and I was mortified (I had been impatient and Sally's is often out of stock, they never seem to order enough and it can take 2-3 bottles to cover long, thick hair). When people used to ask me how I got away with bleaching my hair so often (when I was young I was constantly changing it...mostly "rainbow" and pastel colours, sometimes black and red to blonde) without more damage....obviously, I'd point them in the direction of this product.

Added this into my bleach créme, and I can say it definitely made the lift more even, and less yellow and more of a pure warm white. Less damage as well. And left the bleach on to process for an hour. Very impressed. Buy it! Will be using this from now on moving forward. 👍🏻

I've tried every product in my quest for platinum, and this stuff is AMAZING. LOVE IT! Got rid of the brass and my damaged hair is soft shiny and has stopped breaking!

Product works well to tone hair. Gave it 4 stars instead of 5 because this product sells for half the price at Sally’s.

This filler is amazing for hair lifted to platinum. Makes the color ice cold and makes the hair feel much fuller and healthy.

Can't say enough good things about this product! If you are a bleach blonde, and do ANY type of coloring, this product is a must, unless you want your color to be bland, mucky, and uneven! I even used it in place of a toner on daughters bleached hair, and it came out great!

I've used this product for years as a cuticle filler prior to coloring my hair and I use it in shampoo and conditioner to tone brassiness.

I wish it was a tad bit stronger in color pigment. I will use it every couple of days mixed with my oil or mousse.