Brand Thinking and Other Noble Pursuits Paperback – May 1, 2013

This is a great continuation to How to Think Like a Great Graphic Designer. This book is full of great interviews with some of the best minds in branding today by one of the top design thinkers and supporters of our field.The format is similar to How to Think and Debbie's Design Matters podcasts. The interviews have a casual tone, almost as if we were were joining a conversation with friends over coffee, except these friends are some of the smartest experts on branding and beyond, and the conversation is an exciting discussion about the state of branding today. Rather than a dry interview, Debbie drives the conversation through interesting routes, sometimes leading to what initially seems curiously off-topic, but always comes full circle to expand on the main idea. As you read the interviews, it's easy to pick up on Debbie's insight, but she always focuses on her guest and his or her perspective. Combine this with am impressive roster of interviewees, from Sean Adams, to Malcolm Gladwell to Deedee Gordon, Alex Bogusky, (just to mention a few), and you get this gem of a book.It's easy to read, yet very smart and informative. I particularly enjoy the way Debbie interacts with her guests, making the text so much more approachable, honest and enjoyable. The book approaches branding through every-day eyes, making it both a very educational and recreational read.And of course, as a visual person, I mustn't forget to mention the beautiful cover, for which Debbie did the lettering herself.

This book is really easy to read. Debbie's interview-style exchange with leading branding experts, anthropologists and others makes for a really engaging read that informs and enlightens. Each interviewee is preceded by an introduction from Debbie, which although useful, tended to be longer than necessary. I skipped the better part of these 2-page intros and went straight to the questions-and-answers part. Overall, this is a great book and invaluable for anyone interested in branding for today's world.

I really, thoroughly, fully, whole-heartedly endorse this book. It offers principles, perspectives, opinions, theories, and interesting case studies on a wide variety of branding, brand development, advertising, marketing, and design. It covers all the things I hoped for in starting this book. Good foundational reading for novices or interested young professionals AND equally compelling for someone who's been in marketing or design or related fields for years and years. I feel like I've read my fair share of marketing/advertising books, but this is the first and only one that I have read, re-read, and then bought multiple copies for friends and colleagues. Good organization of thoughts and flow of info/storytelling; real case studies that have purpose and usable theories; easy to read and parse out perspectives. A+. It may be my favorite book of this genre ever.

An extension of Debbie's fantastic podcast 'Design Matters'. Nothing more. Wished for her own ideas and reflections to help me gain clarity. Instead I find myself more confused by notion of brand.

I've always been a fan of Debbie Millman's podcast "Design Matters." Her books and interviews are invaluable resources designers have access to today. Brand Thinking gives the reader a backstage pass to the great design minds behind varied industries and global brands. It is most definitely worth the read (and re-read) for aspiring designers like myself or even seasoned designers who are looking to find a different angle on what 'branding' is all about. It may even resonate in the avid consumer of today's society as brands affect everyone, whether we realize it or not.

I liked what I was able to access. But after multiple downloads, I wasn't able to read the book, so I returned it. Because of a need to read while traveling, I won't be getting it again, unless I am contacted that this issue as been fixed.

Really excellent discussions with experts in marketing and "branding". I have no marketing background but was intrigued by the premise, and it opened up new ways for me to view and interpret all the ads we're besieged by daily. I definitely recommend it.

This book was a parade of branding and marketing demi-gods whose perspectives were delightfully varied. They covered everything from the company-first to the human-first world views and everything in between.

Very interesting book, I love it

Hace tiempo que sigo a la autora, y éste no es ni el único libro que he leído suyo, ni lo único que he aprendido gracias a ella. Según mi criterio, es una de las voces más relevantes y cualificadas para hablar de branding del mundo, sobre todo desde una perspectiva más social, creativa y humana que "marketiniana".Este es un libro de entrevistas muy bien llevadas, y realizadas a algunos de los más importantes representantes del mundo del branding, el diseño y la cultura de los últimos 50 años. Aprenderás mucho, aunque deberás sacar tú misma/o las enseñanzas de cada entrevistado. Muy recomendable.

Livros de entrevistas são sempre bem dinâmicos e esse não é diferente. Cada entrevista melhor que a outra. As perguntas são muito boas e as respostas melhores ainda. Bem fácil de acompanhar e essencial pra quem gosta de branding.

The way this book is written is difficult to follow and literally just a piece of mind without facts and figures. Personally, I don't like it.

The packaging was good and no pages were damaged. The printing was also good. I couldn't read the book as it was a gift for some other person.