---
product_id: 39626576
title: "Consumer Behavior: Buying, Having, and Being"
price: "₪437"
currency: ILS
in_stock: true
reviews_count: 8
url: https://www.desertcart.co.il/products/39626576-consumer-behavior-buying-having-and-being
store_origin: IL
region: Israel
---

# Consumer Behavior: Buying, Having, and Being

**Price:** ₪437
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Consumer Behavior: Buying, Having, and Being
- **How much does it cost?** ₪437 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.co.il](https://www.desertcart.co.il/products/39626576-consumer-behavior-buying-having-and-being)

## Best For

- Customers looking for quality international products

## Why This Product

- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Description

desertcart.com: Consumer Behavior: Buying, Having, and Being: 9780134129938: Solomon, Michael: Books

Review: Very useful for Marketing Psychology - understanding customers, why they do what they do. - Very useful for Marketing Psychology. The book was 2nd hand, a little damaged but very helpful for my marketing studies at University.
Review: Great Condition - The book is used but it came in great condition and shipping is fast. Love my book

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN  | 0134129938 |
| Best Sellers Rank | #1,574,723 in Books ( See Top 100 in Books ) #363 in Business Marketing #766 in Marketing & Consumer Behavior #4,504 in Marketing (Books) |
| Customer Reviews | 4.4 4.4 out of 5 stars (253) |
| Dimensions  | 8.8 x 1.45 x 11.15 inches |
| Edition  | 12th |
| ISBN-10  | 9780134129938 |
| ISBN-13  | 978-0134129938 |
| Item Weight  | 3.15 pounds |
| Language  | English |
| Print length  | 624 pages |
| Publication date  | January 14, 2016 |
| Publisher  | Pearson |

## Images

![Consumer Behavior: Buying, Having, and Being - Image 1](https://m.media-amazon.com/images/I/71guIUX-R5L.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Very useful for Marketing Psychology - understanding customers, why they do what they do.
*by N***I on December 15, 2022*

Very useful for Marketing Psychology. The book was 2nd hand, a little damaged but very helpful for my marketing studies at University.

### ⭐⭐⭐⭐⭐ Great Condition
*by L***E on November 30, 2021*

The book is used but it came in great condition and shipping is fast. Love my book

### ⭐⭐⭐⭐ Great Text Book; Too Many Typos, though.
*by E***E on June 28, 2019*

Helpful textbook for consumer behavior. We used it in a class. The author made a typo and said "Chester" (Cheetos) was the mascot of Pringles. Haha. I struggled to read the section on different generations. In one paragraph, he called millennial by three different names. This is very taboo in writing. Just pick one! Makes it difficult to read. Otherwise, the book had helpful information but the writing style can be tedious. It was pretty "up" on the modern marketing and behaviors of younger shoppers. There were several errors/typos in the first few chapters. Disappointing for such an expensive book with so many earlier editions.

## Frequently Bought Together

- Consumer Behavior: Buying, Having, and Being
- Thinking, Fast and Slow

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---

*Product available on Desertcart Israel*
*Store origin: IL*
*Last updated: 2026-05-17*