---
product_id: 394909484
title: "Preference Vivids 7.432 Copper: Long-lasting, high-intensity permanent hair colour. Achieve vibrant, captivating results with this radiant copper shade, for intense luminosity and lasting colour."
price: "₪138"
currency: ILS
in_stock: false
reviews_count: 13
url: https://www.desertcart.co.il/products/394909484-preference-vivids-7-432-copper-long-lasting-high-intensity-permanent
store_origin: IL
region: Israel
---

# Up to 8 weeks vibrant wear 3X shinier, radiant finish Vegan & cruelty-free formula Preference Vivids 7.432 Copper: Long-lasting, high-intensity permanent hair colour. Achieve vibrant, captivating results with this radiant copper shade, for intense luminosity and lasting colour.

**Price:** ₪138
**Availability:** ❌ Out of Stock

## Summary

> 🔥 Dare to Shine Boldly with Copper Radiance!

## Quick Answers

- **What is this?** Preference Vivids 7.432 Copper: Long-lasting, high-intensity permanent hair colour. Achieve vibrant, captivating results with this radiant copper shade, for intense luminosity and lasting colour.
- **How much does it cost?** ₪138 with free shipping
- **Is it available?** Currently out of stock
- **Where can I buy it?** [www.desertcart.co.il](https://www.desertcart.co.il/products/394909484-preference-vivids-7-432-copper-long-lasting-high-intensity-permanent)

## Best For

- Customers looking for quality international products

## Why This Product

- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Safe & Nourishing:** Ammonia-free, vegan, and cruelty-free formula with a conditioning post-colour treatment for soft, healthy hair.
- • **Effortless Application:** Simple shake-to-mix formula and precision applicator tip make salon-quality results achievable at home.
- • **Bold, Long-Lasting Copper:** Turn heads with intense, radiant colour that stays vibrant for up to 8 weeks.
- • **Liquid Gel Tech for Shine:** Experience up to 3X shinier hair with L’Oréal’s advanced Liquid Gel technology enriched with UV filters and Vitamin E.
- • **14 Vivid Shades to Choose From:** Express your unique style with a curated palette inspired by iconic hues like Santa Monica’s copper sunset.

## Overview

L'Oréal Paris Preference Vivids Copper 7.43 is a permanent hair colour delivering intense, luminous copper tones that last up to 8 weeks. Featuring Liquid Gel technology enriched with UV filters and Vitamin E, it provides up to 3X shinier hair with a nourishing, ammonia-free, vegan formula. Easy to apply with a precision applicator and includes a post-colour conditioner for enhanced softness and shine.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B09NQK9Y93 |
| Benefits | Shine Enhancing |
| Best Sellers Rank | 1,384 in Beauty ( See Top 100 in Beauty ) 27 in Permanent Hair Colour |
| Brand | L'Oreal Paris |
| Brand Name | L'Oreal Paris |
| Colour | PREFERENCE VIVIDS 7.432 COPPER |
| Container Type | Bottle |
| Country Of Origin | Belgium |
| Customer Reviews | 4.5 out of 5 stars 2,322 Reviews |
| Full Cure Time | 8 Weeks |
| Global Trade Identification Number | 03600524015183 |
| Hair Color Permanence | Permanent |
| Hair Type | All |
| Hair type | All |
| Item Form | Gel |
| Item form | Gel |
| Manufacturer | L'Oréal |
| Manufacturer Contact Information | L'Oréal Paris, London, W6 8AZ |
| Manufacturer Part Number | 03600524015183 |
| Material Features | Cruelty Free, Natural, Vegan |
| Material Type Free | Ammonia Free |
| Number of Items | 1 |
| Package information | Bottle |
| Product benefits | Shine Enhancing |
| Recommended Uses For Product | Hair coloring |
| Set Name | L'Oréal Paris Preference Vivids |
| Suitable Hair Colour | All Hair Colours |
| Unit Count | 1.0 count |

## Product Details

- **Colour:** 7.43 COPPER ENG
- **Package information:** Bottle
- **Product benefits:** Shine Enhancing
- **Brand:** L'Oreal Paris
- **Item form:** Gel
- **Hair type:** All
- **Number of items:** 1
- **Unit count:** 1.0 count
- **Material Type Free:** Ammonia Free
- **Full cure time:** 8 Weeks

## Images

![Preference Vivids 7.432 Copper: Long-lasting, high-intensity permanent hair colour. Achieve vibrant, captivating results with this radiant copper shade, for intense luminosity and lasting colour. - Image 1](https://m.media-amazon.com/images/I/71CgOz0CAWL.jpg)
![Preference Vivids 7.432 Copper: Long-lasting, high-intensity permanent hair colour. Achieve vibrant, captivating results with this radiant copper shade, for intense luminosity and lasting colour. - Image 2](https://m.media-amazon.com/images/I/816Xh7kGH7L.jpg)
![Preference Vivids 7.432 Copper: Long-lasting, high-intensity permanent hair colour. Achieve vibrant, captivating results with this radiant copper shade, for intense luminosity and lasting colour. - Image 3](https://m.media-amazon.com/images/I/81kSrggeu8L.jpg)
![Preference Vivids 7.432 Copper: Long-lasting, high-intensity permanent hair colour. Achieve vibrant, captivating results with this radiant copper shade, for intense luminosity and lasting colour. - Image 4](https://m.media-amazon.com/images/I/91bwUaeR15L.jpg)
![Preference Vivids 7.432 Copper: Long-lasting, high-intensity permanent hair colour. Achieve vibrant, captivating results with this radiant copper shade, for intense luminosity and lasting colour. - Image 5](https://m.media-amazon.com/images/I/71+MYMxIxJL.jpg)

## Available Options

This product comes in different **Color** options.

## Questions & Answers

**Q: How long will this hair colour last?**
A: Preference Vivids comes with a Shine Protect conditioner, enriched with UV filter and Vitamin E Derivative to maintain the radiance of your coloured hair for up to 8 weeks.

**Q: What is the difference between Vivids and Colorista?**
A: Colorista is now Preference Vivids! These are the same shades with a new look. Get high intensity with a bold colour.

**Q: Can I achieve this look on my dark hair?**
A: As a rule of thumb, if you have dark hair and want to achieve a bold light colour, you will need to use bleach first. Check our very own Preference Platinum 9L Lift Bleach to create the perfect base for your vibrant transformation!

## Customer Reviews

### ⭐⭐⭐⭐⭐ A little product goes a long way.
*by A***R on 11 April 2026*

I've dyed my hair red for over six months, this is one I hadn't tried yet. I watched a YouTube video to get an idea of the intense colour. The product is a cream and a runny gel that is mixed together, so the final mixture is a little runnier than I'm used to. So as little goes a long way.. It stains the skin, so Vaseline on the hair line is recommended,And baby wipes to clean all you go. The product does make the eyes sting a little so make sure your in a well ventilated room. Leave for 30 mind then rinse well. The after care conditioner is excellent.. It's in a long tube and has about four applications.. As my hair is just below my ears. The colour is nice but not as red as I was expecting. My hair has been bleached though, so doesn't hold red dye well.

### ⭐⭐⭐⭐⭐ Good, economical, all-round hair dye
*by M***R on 9 April 2026*

Easy to apply to dry hair, then just wait the recommended time and wash out. Bright red hair. Great.

### ⭐⭐⭐⭐⭐ Love the colour
*by A***R on 12 April 2026*

Covers dark hair excellently washes out quickly and dyes clothing when hair wet or rubbing on clothing

## Frequently Bought Together

- L'Oréal Paris Permanent Hair Colour, Long-Lasting Shine and Intense Colour, For up to 8 Weeks, Preference Vivids (Colorista), Copper 7.43, x1 pack
- Jerome Russell Bblonde Cream Peroxide, 40 Volume, 12% Peroxide, Lifts 8-9 Levels, 75ml
- Jerome Russell Bblonde High Lift Powder Bleach

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**Shop now:** [https://www.desertcart.co.il/products/394909484-preference-vivids-7-432-copper-long-lasting-high-intensity-permanent](https://www.desertcart.co.il/products/394909484-preference-vivids-7-432-copper-long-lasting-high-intensity-permanent)

---

*Product available on Desertcart Israel*
*Store origin: IL*
*Last updated: 2026-06-02*