Consumer Behavior 6th Edition

I loved the digital version of this textbook. As students, we don't always take the time to read the hundreds of pages assigned to us so this was perfect. You can run a search for keywords to jump right where you need to go. It was cheaper for me to purchase a Kindle, which I love, and rent the digital textbook than buying or renting a physical copy (which is outrageous). I would highly suggest looking into digital textbooks for renting because you don't have to worry about return dates either, it just expires when your time is up.

Book For school

Easy to comprehend, and helps me reinforce what I learn in my class. Each chapter is about 20 pages. And at the end of each chapter, there is a couple paragraphs to summarize the chapter and several review questions. My book did come a little later than I wanted, but still made the delivery window.

It's well written, easy to read and understand. I feel like a lot of the information will soon be outdated.

i bought this for my program at school. informative and rich with content, it served the purpose necessary for the class

I like how this text is broken out so you can find certain topics quickly. And the entire book is laid out according to the illustration in the beginning; which makes it easier to digest the content.

Never really used it

The right book!