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This is an old edition. There is a new "SEO 2023" paperback. Select view all formats and editions on desktop, and select the newest paperback "SEO 2023". Learn SEO strategies to rank at the top of Google with SEO 2017 EXPANDED & UPDATED - JUNE, 2017 No matter your background, SEO 2017 will walk you through search engine optimization techniques used to grow countless companies online, exact steps to rank high in Google, and how get a ton of customers with SEO. First, let me tell you a little secret about SEO marketing... Most of the search engine optimization advice on the Internet is wrong! If you've sifted through the torrents of search engine optimization advice online, you may have noticed two things: - Most published SEO advice is either outdated or just dead-wrong. - Google's constant updates have made many popular SEO optimization strategies useless. Why is this so? Google are constantly evolving, making it extremely difficult to know what works. Recent changes: 1. March, 2017 - Google's mysterious FRED update is released, with a selection of overly commercialized websites being penalized and seeing significant drop offs in traffic. 2. September, 2016 - Google announces Penguin 4.0, a big update to their link-spam algorithm, which is now a real-time addition to their core search algorithm. SEO 2017 is now updated covering the latest changes to Google's algorithm, and walks you through all major updates and how to use them to your advantage. This book also reveals industry secrets about staying ahead of Google's algorithm, and potential Google changes coming up in 2017. With this best-selling SEO book you can learn SEO from a fundamental level, achieve top rankings, and generate a wave of new customers to your site. Discover powerful link building techniques experts use to get top rankings and generate massive traffic Link building is the strongest factor for ranking high in Google. Unfortunately, most widely-used methods suck! This chapter walks you through new and powerful techniques that won't get you in hot-water with Google. Now expanded with more link building strategies, and extra tips for advanced readers. You will also discover: 1. Important SEO concepts, from beginner to advanced. 2. Sneaky tricks to get local businesses ranking high with local SEO. 3. How to find "money" keywords that will send customers to your site. 4. Six insider sources to get expert SEO or Internet marketing advice worth thousands of dollars, for free. Sidestep the 2017 Google updates Contrary to Internet marketing gossip, problems caused by Google updates are rarely irrecoverable—but you need the right knowledge. This book reveals: - The inner mechanics of Google's algorithm, and how to use them to rank your site at the top. - Recent Google updates—FRED update, Penguin 4.0, Possum update, Accelerated Mobile Pages, Interstitial update, and more... - Potential updates coming up in 2017. - Steps to recover from a Google penalty. And read the very special bonus chapter on pay-per-click advertising In this special bonus, learn to quickly setup pay-per-click advertising campaigns with Google AdWords, and send more customers to your site overnight, literally. One of the most advanced and comprehensive SEO optimization books ever published—now updated and expanded—of all best-selling SEO books, this is the only one with everything you need. Scroll up, click buy, and get started now! Review: Fill your head with some SEO knowledge - Great book, especially for beginners like me. It is written in a conversational format that flows easily. I'm not much of a reader and I found this book to be engaging and an easy page-turner. Technical jargon was explained well and there were a TON of resources listed throughout the book to delve deeper into topics of interest or tools of your choice. To me this book opened my eyes to the world of Google's search engine and I learned many things about it that I never knew before or had any idea even existed. But if you're an SEO pro, chances are you already know most of what's in the book. Don't let that discourage you if you dabble though. I thought this book was pretty up to date on info and in the very least one could learn what's coming around the bend, as well as new types of technology. For me, I feel as though I gained a valuable, all encompassing picture of SEO and it will help me to create a strategy to move forward with ranking goals. Review: Easy read, insightful and plenty of additional references. An excellent value. - A perfect book for a beginner like me. Reason for buying: Our company is outsourcing SEO support for our industrial e-commerce venue. It greatly helps that I can understand the concepts, glossary and very importantly, just how to check their work . Adam Clarke does a nice job of providing simplistic approaches to understanding the main concepts as well as providing a whole series of web sites to check things out and to learn more. Demystifying authors like Adam Clarke are always welcome to my business reading.
| Best Sellers Rank | #4,326,797 in Books ( See Top 100 in Books ) #155 in Online Internet Searching #199 in Search Engine Optimization #7,651 in Web Development & Design |
| Customer Reviews | 4.0 out of 5 stars 83 Reviews |
N**M
Fill your head with some SEO knowledge
Great book, especially for beginners like me. It is written in a conversational format that flows easily. I'm not much of a reader and I found this book to be engaging and an easy page-turner. Technical jargon was explained well and there were a TON of resources listed throughout the book to delve deeper into topics of interest or tools of your choice. To me this book opened my eyes to the world of Google's search engine and I learned many things about it that I never knew before or had any idea even existed. But if you're an SEO pro, chances are you already know most of what's in the book. Don't let that discourage you if you dabble though. I thought this book was pretty up to date on info and in the very least one could learn what's coming around the bend, as well as new types of technology. For me, I feel as though I gained a valuable, all encompassing picture of SEO and it will help me to create a strategy to move forward with ranking goals.
S**E
Easy read, insightful and plenty of additional references. An excellent value.
A perfect book for a beginner like me. Reason for buying: Our company is outsourcing SEO support for our industrial e-commerce venue. It greatly helps that I can understand the concepts, glossary and very importantly, just how to check their work . Adam Clarke does a nice job of providing simplistic approaches to understanding the main concepts as well as providing a whole series of web sites to check things out and to learn more. Demystifying authors like Adam Clarke are always welcome to my business reading.
J**X
Basic SEO book
Book is for beginners, not much interesting info in this book except a couple nuggets. Very quick read.
C**D
Informative and contains a lot of useful information.
This book is a great read, and contains a lot of useful information for anyone that has a website. This book is not just for beginners (like myself) I would recommend this book to all professionals as well. Also this is not a one time read, there is a lot of information in here and it may take multiple times reading, to gather all of the information and put it to use. I gave it 4 out of 5 stars just because it felt like I was reading an instruction manual, but it was very well organized and explains why these steps are useful and important.
L**O
You must read it before create a blog or website.
I am a beginner on SEO, I built my website from scratch and I had done the things that I read on blogs, saw on YouTube videos or suggestions from Yoast Wordpress plugin. This book gave me a structure to fix my website SEO. I read it in one and a half day fixing up the basics and urgent points that must be done from the beginning. Now I will follow Up the Checklist included to improve my SEO totally. This first 2 days I had had better performance on traffic, it could be a casualty, but I am happy with that. Great book. Everybody must read it before starting a blog or website to have all well configured from the beginning.
J**L
Very informative and easy to follow
I am using this book to set up my e-commerce site Appliedspeed.com. Adam's book is very, very helpful. It gives a step by step list of all the important things to do to get your SEO up to speed. Other books have been difficult to understand and to implement. I would recommend the book for all who are looking for smart internet marketing strategies.
M**.
Poor Grammar a Major Distraction + Functional Mistakes In the Material
I've just started going through the book, but I am already frustrated. For an edition that is supposedly "expanded and updated", it appears that the author never bothered enlisting the services of a copywriter or proofreader (nor did the publisher - unless this is a self-published effort). Mr. Clarke does not seem to understand the concept of singular and plural versions of verbs nor when a noun itself is singular or plural either. For me, these problems are like fingernails on a chalkboard, and completely interrupt my train of thought on the specific topic of SEO being discussed. For example, "only to discover the keywords you have targeted doesn't receive any traffic" (page 21) and "the media circus are partly to blame for this" (page 101 - "media" is plural but "circus" is singular). Unfortunately this appears to be another symptom of our social media/140-character random thoughts environment. Too many people have absorbed the belief that "it's close enough" and "they'll know what I meant". Sloppiness makes me question the accuracy of the rest of the material in the book, and whether the author had anyone review his work. There are also significant mistakes as well. For example, on page 27 he talks about signing up for a free Google Adwords account and using the Keyword Planner tool. What he fails to mention is that you cannot access the full function of that tool until you go through the complete registration of your Adwords account and create an actual ad campaign! And that includes setting up a daily budget (how much you want to spend in ads), what keywords to use as well as the text of the ad you wish to run on Google! (BTW, I called Google and confirmed this.) Which is kind of ridiculous since the purpose of that section of the book is to determine what keywords you should be putting in your website! Time to cut my losses, I guess, and get another book on SEO.
K**R
If You're a Real Beginner I'd Suggest You Buy Something Else
I really don't like this book and I'll tell you why. Here's a sample of the kind of advice you'll get: Chapter heading: How to Acquire Links (Body text) Acquire Links naturally and organically over time. I don't have the book in front of me right now so that's not a quote, but that's the general idea. I mean, if a chapter was called How to Ride a Bike and the advice was, "Ride the bike naturally and organically over time," then do you see the problem? He's not telling you HOW, or for that matter, maybe I don't even know what he means by "acquire links" or half the other terms he uses. I might have a vague idea, but I bought a book in hopes of someone fully explaining it to me. If you're a real beginner I suggest you go with some other book, because I am admittedly a beginner and this book is doing zilch for me.
A**R
Good read. It contains pretty high level explanation of ...
Good read. It contains pretty high level explanation of SEO. If you are looking for deep details on how to optimize code or other on-site optimization , you won't find that in book though. There are lots of links to resources and tools. Nice book for beginner and/ormid level seo guy
S**D
Total flash-refresh on my SEO knowledge
Straight-forward book on SEO with useful tips and lots of free tools for quick analysis. A must if you want to do an update on your SEO skills or even if you are a beginner and want to learn from the start.
C**N
Esta bastante bien
Un libro que ayuda mucho para el SEO, lo recomiendo. se lee fácil y recomiendo ir tomando nota según lo lee.
S**C
Brilliant book written for marketers who need to get up ...
Brilliant book written for marketers who need to get up to speed on digital marketing technology and strategy and ALSO for business people in general who sometimes get confused by the techie jargon used by their marketing colleagues. If you can't master SEO then you don't progress. I haven't read this from cover to cover - it's better to go straight to the section you need to learn quickly.
A**R
good book
good book
Trustpilot
2 months ago
3 weeks ago