Keep Your Customers: How to Stop Customer Turnover, Improve Retention and Get Lucrative, Long-Term Loyalty

Description

Keep Your Customers combines leadership, strategies, and tactics to help companies keep and grow their customers by delivering actionable expertise. Review: Love it A class Level +++ - Love it A class Level +++ Review: Game Changer - This book has completely changed my perspective on customer retention. Our previous strategies were difficult and felt "fear-based". After reading Ali's book, I was given a whole new perspective about how to approach customer retention and one that creates a culture of joy, passion, and creating loyalty. Not just am I sure my customers are going to enjoy the shift in focus - I feel better. Shifting my point of view gave me the ability to look at a struggling situation, and make it a problem we can solve for. I read this entire book in 4 days and have not stopped talking about it. I see retention strategies (or lack thereof) everywhere I go, and can't wait to see the results of the new tactics and metrics we are implementing. If you are looking to create a long-term, happy customer subscription-based business - this is the book for you.