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🌿 Elevate your laundry game with nature’s cleanest touch!
ATTITUDE Liquid Laundry Detergent delivers a powerful, plant-based clean with 98% naturally derived ingredients, verified by EWG for safety and transparency. Compatible with HE and standard machines, it offers 40 efficient loads per bottle, working in all water temperatures and safe for all fabric colors. Its fresh mountain scent is subtle yet refreshing, while the vegan, cruelty-free formula supports an eco-conscious lifestyle with biodegradable, dye-free, and toxin-free ingredients.

| ASIN | B093TMXZ4G |
| Allergen Information | Hypoallergenic |
| Best Sellers Rank | #1,501 in Health & Household ( See Top 100 in Health & Household ) #25 in Liquid Laundry Detergent |
| Brand | ATTITUDE |
| Brand Name | ATTITUDE |
| Customer Reviews | 4.4 out of 5 stars 5,017 Reviews |
| Formulation Type | High Efficiency |
| Global Trade Identification Number | 00626232120455 |
| Item Dimensions | 3.54 x 7.64 x 10.67 inches |
| Item Form | Liquid |
| Item Highlight | Removes Stains & Odors, HE & Standard Washers, Cold Water Effective, 98% Naturally Derived, Vegan & Cruelty-Free, Dye-Free |
| Item Type Name | Liquid Laundry Detergent |
| Liquid Volume | 67.6 fluid ounces |
| Manufacturer | ATTITUDE |
| Material Feature | Plant- and Mineral-Based, Vegan |
| Material Features | Plant- and Mineral-Based, Vegan |
| Material Type Free | Dye Free, Enzyme Free, Formaldehyde Free, Phosphate Free, Phthalate Free |
| Model Number | 12045 |
| Number of Items | 1 |
| Package Size Name | 40 Loads (Bottle) |
| Part Number | 12045 |
| Product Benefits | Biodegradable, Dye Free, Fights Odor, Septic Safe, Vegan |
| Scent | Mountain Fresh |
| Skin Type | All |
| Specific Uses For Product | Machine Wash |
| UPC | 626232120455 |
| Unit Count | 67.6 Fluid Ounces |
A**Y
Great detergent for whole family
I get the attitude free and clear unscented and have been using it for over a year now. I use it for everyone in the family and it cleans the clothes effectively. It is totally unscented so if you’re looking for a scent this has 0 scent. Great for babies and people with sensitive skin. The ingredients are ewg verified and safe. I’ve never had a problem with leakage.
B**I
Very effective, will be sticking with this detergent from now on.
I love this detergent so much, it's great and does the job. Pair this with any enzyme booster and bam, you have a generic non-plant-based detergent. Stain removal from this detergent is pretty good for it being natural. Odor removal is amazing, which has been noticed for the stinky loads that come with the summer heat. Please be aware that when you get the I believe 80 load, it does not come in a larger bottle; it comes in the 40 bottle load, however is wayyyy more concentrated as it states, which I've noticed. I do believe this is one of the best affordable natural detergents out there, and I will be sticking with this.
J**H
Attitude for life
I am on a journey to swap out the toxic products we use every day in my family (cleaning, beauty and everything food related) While I enjoy testing out the latest and greatest, my search has eased in the laundry category. This detergent has been a great find for my family and since we have started using, eczema issues have been significantly reduced. We are now on our fourth bottle. It gives me great peace of mind to find a product that’s safe for both my family and environment while still being effective. I can only comment about the mountain fresh scent as that it was the first I tried and loved. All clothes have come out clean, fresh and soft, without any heavy artificial scent. I use about 2 tbsp per load and have found that sufficient for our needs - so the bottle lasts longer. The fact that it is also formulated for high-efficiency HE machines makes it one less thing to think about. While the price tag is more hefty than commercialized brands, I’m ok with that knowing that it’s an EWG verified and aligns with my views on the use of cruelty free ingredients. If you’re looking for a detergent that’s effective, environmentally safe and gentle, this is the one. So far I haven’t had any issues with bottle leaks like others have mentioned. Since there are so many products in the attitude line, I’ll be happily continuing my testing my way through their brand.
D**A
Effective and safe !
Pros: • Natural ingredients, safer for sensitive skin and kids’ clothes • Fresh, clean scent without being overpowering • Effective at removing everyday dirt and light stains • Eco-friendly packaging, feels more sustainable • Concentrated, so a small amount goes a long way Cons: • Struggles with very tough stains (needs a booster or pre-soak) • Slightly pricier than mainstream detergents • Scent may be too subtle for those who like a stronger “fresh laundry” smell Overall:Attitude is a solid choice if you’re looking for a safer, more natural detergent that’s gentle but still does the job. It might not be the best for heavy-duty messes, but for regular family laundry it works really well.
T**R
G.O.A.T. Laundry Soap!
My favorite laundry detergent! Has a very fresh scent and leaves my clothes very clean. Love that it is very natural.
B**E
Great Clean Choice
Once I had a baby, I wanted to use cleaner detergent. This one is clean, smells good, and gets the clothes clean. I have sensitive skin and it doesn't bug me at all. I bought the lavender scent and it is subtle (which I like). I have bought a few of these and sometimes the lid leaks. I usually just pour it into a container that doesn't leak.
A**S
They need to bring the spout back!
I've tried many different "clean" laundry detergent brands over the years, and as far as cleaning power, this one is at the top of the list. It does a great job of getting the "people smell" out of sheets and towels and such. The reason I am only giving it 3 stars, however, is because the packaging is horrible! They removed the spout which, no matter how careful you are, makes a mess down the jug and everywhere so if you don't clean it after every use, your cupboard will have a sticky residue where the jug sits. I emailed the company expressing my frustration with the new packaging and asked if they would consider bringing back the spout, but their reply was short and dissmissive. They indicated they are attempting to reduce the use of plastic and didn't acknowledge my frustration of the mess the new packaging creates or how much product is wasted. I managed to save one jug with a spout (must've been older packaging...lucky me), so now I buy the boxed version of the detergent and refill my jug. Don't get me started on the leaky spout from THAT packaging, or the fact that my husband has to squeeze the bag while I'm pushing on release button so it doesn't take a month to fill my jug. Make sure you tip the box upright so the spout can't leak all over the place. Definitely NOT ideal packaging and a lot of work, in my opnion. May end up switching to a different detergent if they don't improve the packaging.
R**A
Safe Product and It Cleans Beautifully
As an EWG-approved product, I wanted to try it. I am very happy with it; cleans as well as or better than many brand name cleaners. It comes in different sizes and also has a refill option. The bottle does not spill or drip. It’s highly concentrated so a capful is enough to clean a large size laundry, also saves money.
N**L
Excelente producto
Amigable con el medio ambiente y muy rendidor
A**A
Safe ingredients important point
Safe ingredients is most important point for me. Perfectly washes clothing, bedding and every thing. Pleasant, natural aroma
A**N
High-efficiency (HE) Detergent for Front-Loading Machines in UAE!
After switching to a front-loading washing machine, I learned that regular detergents create way too many suds (basically the foam you see when soap or detergent mixes with water and gets agitated) and can cause buildup issues in the machine. It's recommend to purchase a high-efficiency (HE) detergent to prevent suds and residue problems because front-loading machines use significantly less water than top-loading machines, these suds don't have enough water to dissolve properly, so they just keep building up. Living in the UAE, finding HE detergents with the HE logo that aren't the typical mainstream brands was surprisingly challenging until I discovered this ATTITUDE laundry liquid on Amazon. *Other Reasons Why This Beats Other Conventional Laundry Pods and Laundry Liquid Products/Brands Clean Ingredients: This is formulated with 98% naturally derived ingredients and is EWG VERIFIED, which means they're totally transparent about what's in it. Compare that to conventional brands which is basically a chemical soup (synthetic chemicals, brighteners, and artificial dyes) - this is so much gentler on your skin and free of EWG’s ingredients of concern that harm health. Gentle Yet Effective and Efficient: The enzyme-free formula is much gentler on fabrics and skin compared to harsh conventional detergents, but still delivers excellent cleaning power. Perfect for anyone with sensitive skin or delicate fabrics. The concentrated formula is great too - you get 80 loads from one bottle which is actually really good value and works perfectly in cold water. Delightful Fragrance: The wildflower scent is fresh but subtle (hint of citrus + floral) - it's so much more refined than the typical synthetic fragrances in mainstream detergents that smell like cheap perfume. Not overpowering but leaves your clothes smelling great and completely deodorizes them. *The Little Things That Matter Can I just say how much I love the packaging design? The clean, minimal aesthetic with those penguins is such a nice touch - I know it sounds silly but the clean design with those little penguins just makes me happy every time I see it in my laundry room. Bottom Line: For anyone in the UAE struggling to find a quality HE detergent that's both effective and made with clean ingredients, this is your answer. It handles the suds issue perfectly, smells amazing, and gives me peace of mind about what I'm exposing myself to. The fact that it works so well in cold water is a huge plus. Highly recommended for front-loader owners and anyone wanting to upgrade from chemical-heavy mainstream detergents!
J**A
Great product.
Doesn’t irritate skin at all and washes laundry.
V**R
Marque naturel. Efficace et discrète
Quelle belle découverte que cette marque canadienne, discrète, qui combine naturalité ET efficacité. Les taches disparaissent. Le parfum est frais et délicat. Les gouts et les couleurs ne se discutent pas mais… La forme de la bouteille et le packaging est joli, sans ces couleurs criardes de supermarché. Je suis très satisfait et mes clients aussi
Trustpilot
1 month ago
3 weeks ago