---
product_id: 282935137
title: "Prime Focus Primer Serum"
brand: "wet n wild"
price: "₪77"
currency: ILS
in_stock: true
reviews_count: 12
category: "Wet N Wild"
url: https://www.desertcart.co.il/products/282935137-prime-focus-primer-serum
store_origin: IL
region: Israel
---

# Nourishing rose water infusion Antioxidant-rich green tea extract Lightweight hydrating serum Prime Focus Primer Serum

**Brand:** wet n wild
**Price:** ₪77
**Availability:** ✅ In Stock

## Summary

> ✨ Glow longer, prime smarter with nature’s finest 🌿

## Quick Answers

- **What is this?** Prime Focus Primer Serum by wet n wild
- **How much does it cost?** ₪77 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.co.il](https://www.desertcart.co.il/products/282935137-prime-focus-primer-serum)

## Best For

- wet n wild enthusiasts

## Why This Product

- Trusted wet n wild brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Botanical Boost:** Enriched with rose water, camellia leaf, and green tea extracts for skin nourishment and smoothness
- • **Silky Smooth Canvas:** Creamy texture ensures foundation glides on effortlessly with a bright, even finish
- • **Hydrate & Prime in One:** Ultra-moisturizing water-based formula preps skin for flawless makeup longevity
- • **Non-Greasy & Lightweight:** Leaves skin soft and hydrated without any oily residue—perfect for all-day wear
- • **Vegan & Cruelty-Free Confidence:** Ethically formulated for the conscious beauty enthusiast who demands performance and values

## Overview

WET N WILD Prime Focus Primer Serum is a lightweight, water-based makeup primer that hydrates and preps skin for extended makeup wear. Infused with rose water, camellia leaf, and green tea extracts, it smooths and nourishes skin while creating a silky base for flawless foundation application. Suitable for all skin types, this vegan and cruelty-free serum leaves no greasy residue, ensuring a fresh, radiant complexion all day.

## Description

Product description DESCRIPTION: A lightweight, ultra-moisturising water-based serum that prepares, primes and refines skin for longer lasting makeup application. Formulated with skin nourishing ingredients including rose water, camellia lead extract and green tea extracts that moisturize and smooth skin. The silky, creamy texture creates the perfect canvas for a smooth, even complexion, so the foundation glides on effortlessly for a bright, flawless finish. Smudges and softens imperfections. Leaves skin soft and hydrated without greasy residue. Refines skin for flawless and longer lasting makeup. Lightweight and ultra-moisturising. Vegan. Cruelty Directions Apply 1 2 pumps to clean the fingertips and gently smooth over the face before applying makeup. * Wait two minutes for the serum to be absorbed before applying the foundation. Ingredients: Water/Eau, Glycerin, Alcohol, Isopentyldiol, Rosa Damascena Flower Water, Peg 40 Hyated Castor Oil, Phenoxyethanol, Polyacrylate Crosspolymer 6, Caprylyl Glycol, Ethylhexylglycerin, Hexylene Glycol, Butylene Glycol, Camellia Sinensis Leaf Extract, Hydroxypropypropact. yl cyclodextrate in, taste/aroma, fragrance/perfume, vaccinium myrtillus leaf extract, cichorium intybus (chicory) root extract, iodopropynyl butylcarbamate, hydrolyzed opuntia ficus indica flower extract, t butyl alcohol, aluminium hydroxide, ammonium polyacrylate, sodium benzoate, potassium, Cit, ric Acron id, Oligopepepepe Tide 68, Tin Oxide, Hydrogenated Lecithin, Glycine Soybean Oil, Sodium Molate, Disodium EDTA, Yellow 6/CI 15985, Yellow 5/CI 19140, Titanium Dioxide/CI 77891, Red 40/CI 16035, Mica. [1905 1] Directions Apply 1-2 pumps to clean the fingertips and gently smooth over the face before applying makeup. * Wait two minutes for the serum to be absorbed before applying the foundation.

Review: Very good serum primer - The texture is lovely and not greasy or littery, it's a lovely primer for under foundation. It's reasonably priced too for such a good product.
Review: What it says on the bottle - Works perfect for an under eye base for concealer, would buy agai 😊

## Features

- Makeup Primer Serum: This lightweight hydrating water bases serum preps and primes skin for longer lasting makeup application Formulated with nourishing Rose Water Camellia Leaf and Green Tea Extracts
- Product type: MAKEUP PRIMER
- Color: Rose
- 1 Count

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B082YQ5Y23 |
| ASIN  | B082YQ5Y23 |
| Best Sellers Rank | 128,525 in Beauty ( See Top 100 in Beauty ) 376 in Face Primers |
| Brand | Wet n Wild |
| Colour | Rose |
| Customer Reviews | 4.3 4.3 out of 5 stars (3,842) |
| Customer reviews | 4.3 4.3 out of 5 stars (3,842) |
| Date First Available | 25 Jan. 2020 |
| Format | Lotion |
| Item dimensions L x W x H | 30 x 30 x 115 millimetres |
| Item model number | 1111598 |
| Item model number  | 1111598 |
| Item weight | 0.21 Pounds |
| Package Weight | 0.1 Kilograms |
| Package dimensions | 16.3 x 11.3 x 4.3 centimetres |
| Product Dimensions | 3.05 x 3.05 x 11.53 cm; 95.25 g |
| Product Dimensions  | 3.05 x 3.05 x 11.53 cm; 95.25 g |
| Skin type | All |
| Speciality | hydrating |
| Volume | 1.06 Fluid Ounces |

## Product Details

- **Brand:** Wet n Wild
- **Item form:** Lotion
- **Item volume:** 1.06 Fluid Ounces
- **Material Type Free:** Cruelty free
- **Material feature:** Lightweight, smooth, and easily absorbable
- **Package information:** Bottle
- **Package type:** Bottle
- **Product benefits:** Hydrating
- **Skin type:** All
- **Speciality:** hydrating

## Images

![Prime Focus Primer Serum - Image 1](https://m.media-amazon.com/images/I/71t2dPDtBuL.jpg)

## Questions & Answers

**Q: I know it says you’re vegan, but are you paraben free?**
A: I'm not vegan

**Q: Is this paraben free?**
A: It’s a face make up primer for your pores.

**Q: How do I apply this when using sunscreen?**
A: serums usually go on the first layer of skin care, so apply the serum first then sunscreen.

**Q: Do you wear this under another moisturizer or primer, or this is enough under makeup, particularly for powder foundations?**
A: Under another moisturizing primer

## Customer Reviews

### ⭐⭐⭐⭐⭐ Very good serum primer
*by K***T on 13 April 2024*

The texture is lovely and not greasy or littery, it's a lovely primer for under foundation. It's reasonably priced too for such a good product.

### ⭐⭐⭐⭐⭐ What it says on the bottle
*by S***L on 13 February 2024*

Works perfect for an under eye base for concealer, would buy agai 😊

### ⭐⭐⭐⭐ Good
*by T***T on 4 April 2024*

Good but not so good compared to other brands I’ve used

## Frequently Bought Together

- wet n wild Prime Focus Primer Serum for Face, Hydrating for Dry Skin, Makeup Primer Serum
- Catrice | Under Eye Brightener | Conceal & Brighten Dark Circles | With Hyaluronic Acid & Shea Butter | Vegan, Cruelty Free & Paraben Free (010 | Light Rose)
- wet n wild Cooling Hydra De-Puffer, Soothing Face Makeup Primer Stick with Vitamin E & Caffeine, Instant Skin Refreshments for All Skin Types and Complexions, Vegan & Cruelty-Free

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**Shop now:** [https://www.desertcart.co.il/products/282935137-prime-focus-primer-serum](https://www.desertcart.co.il/products/282935137-prime-focus-primer-serum)

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*Product available on Desertcart Israel*
*Store origin: IL*
*Last updated: 2026-01-22*