---
product_id: 25270907
title: "Mastering the Hype Cycle: How to Choose the Right Innovation at the Right Time (Gartner)"
brand: "jackie fennmark raskino"
price: "₪199"
currency: ILS
in_stock: true
reviews_count: 13
url: https://www.desertcart.co.il/products/25270907-mastering-the-hype-cycle-how-to-choose-the-right-innovation
store_origin: IL
region: Israel
---

# Mastering the Hype Cycle: How to Choose the Right Innovation at the Right Time (Gartner)

**Brand:** jackie fennmark raskino
**Price:** ₪199
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Mastering the Hype Cycle: How to Choose the Right Innovation at the Right Time (Gartner) by jackie fennmark raskino
- **How much does it cost?** ₪199 with free shipping
- **Is it available?** Yes, in stock and ready to ship
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- jackie fennmark raskino enthusiasts

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## Customer Reviews

### ⭐⭐⭐⭐⭐ 5.0 out of 5 stars







  
  
    A must read
  

*by A***R on Reviewed in the United States on April 18, 2023*

Applicable and insightful content for use across the spectrum of businesses.

### ⭐⭐⭐⭐⭐ 5.0 out of 5 stars







  
  
    Chart Basis, Pro’s and Con’s
  

*by F***I on Reviewed in the United States on January 5, 2020*

Seeing mention of the hype cycle in Berinato’s 
  
Good Charts: The HBR Guide to Making Smarter, More Persuasive Data Visualizations







  
  
    , I recalled seeing examples during my consulting assignments where these diagrams and Gartner magic quadrants came into play. Struck anew by the parallels with technology adoption/change acceptance curves (see my review of Duarte’s 
  
Illuminate: Ignite Change Through Speeches, Stories, Ceremonies, and Symbols







  
  
    ), I became interested in looking at this book to further understand the hype cycle origins and meaning.Most drawn to this book will know that Gartner is a prominent research and advisory company started in 1979 that has expanded beyond its initial information technology focus to include other business functions. Co-authors Fenn and Raskino both still at Gartner, had been involved in devising the hype cycle chart and pioneering its use---a way to characterize a new technology or other innovation from its triggering and initial inflated expectations through the ‘trough of disillusionment’ and ‘’slope of enlightenment’ to adoption and ‘plateau of productivity’ (like other similar schemas such as described on page xiv and in Moore’s 
  
Crossing the Chasm, 3rd Edition (Collins Business Essentials)







  
  
    ---see my review). As suggested in the book’s extended title, executives and managers can (and often do) use these charts in helping make innovation investment and implementation decisions, making it worthy of attention in that regard.After their Preface, the authors proceed  through 11 chapters: of narrative: (1) Hype Cycle Winners and Losers, (2) Behind the Hype Cycle, (3) Hype Cycle Traps and Challenges, (4) Hype Cycle Opportunities and Lessons, (5) What it Takes to Master the Hype Cycle, (6) Scope - Establishing the Context for Innovation, (7) Track - Collecting the Candidates, (8) Rank - Prioritizing Innovation Candidates, (9) Evaluate - Understanding Rewards and Risks, (10) Evangelize and Transfer - Making It Happen, and (11) Riding the Hype Cycle.My favorite parts include background and devising of the hype cycle, references to the Amish and their choices regarding technology use, and application of the STREET process (chapters 6-10) to monitor/evaluate innovations. In the first part of the book (on page 26), Fenn and Raskino relate the combination of ‘hype driven expectations’ and typical maturation to characterize human response to the new and novel in a storyline not unlike those discussed in Archer and Jockers’ 
  
The Bestseller Code: Anatomy of the Blockbuster Novel







  
  
    . The authors also describe a number of instances (pages 91-94) where different Amish groups have made determinations about the extent and how they will incorporate technology in ways that will help them preserve their cultures. In the second half of the book, they detail steps where observation and decision making applied in business that might be similarly adapted for use in dealing with broader cultural and social concerns as treated in Rose’s 
  
Confronting Technopoly: Charting a Course towards Human Survival







  
  
     (see my review).Gartner is still issuing hype cycle reports as I write and they continue to offer this means for trying to monitor what is coming in the way of new information technology and other related developments. So, it is well worth it to learn about their foundation as well as the pros and cons of their utilization.

### ⭐⭐⭐⭐⭐ 5.0 out of 5 stars







  
  
    A (Slightly) Dated Book, but Still a Great Concept
  

*by R***Y on Reviewed in the United States on May 21, 2014*

Jackie Fenn's development of the "Hype Cycle" is certainly something that draws attention each year the updated cycle is published. This particular book, dated 2008, is now pretty "ancient" in technology terms, but the text explains the background and use of the Hype Cycle, and remains of great interest to anyone who is a technology watcher or has to make decisions of technology  purchases for organizations. Because the annual Hype Cycle Report is quite expensive, this is a great entry point for anyone wishing to be introduced to the concept at a very low price.Fenn's Hype Cycle covers five phases of the technology life cycle:1. Technology Trigger2. Peak of Inflated Expectations3. Trough of Disillusionment4. Slope of Enlightenment5. Plateau of ProductivityThe cycle is depicted as a graphical equation upon which the various technologies are placed to categorize them into each of these five stages. In spite of the criticisms present on any such technology representation, the Hype Cycle is a convenient way to map technologies over time and to gain a sense of where each resides within its own life cycle.Highly recommended for any technologist.

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*Product available on Desertcart Israel*
*Store origin: IL*
*Last updated: 2026-03-13*