---
product_id: 213190676
title: "Behavioral Insights (The MIT Press Essential Knowledge series)"
brand: "michael hallsworthelspeth kirkman"
price: "₪81"
currency: ILS
in_stock: true
reviews_count: 12
url: https://www.desertcart.co.il/products/213190676-behavioral-insights-the-mit-press-essential-knowledge-series
store_origin: IL
region: Israel
---

# Behavioral Insights (The MIT Press Essential Knowledge series)

**Brand:** michael hallsworthelspeth kirkman
**Price:** ₪81
**Availability:** ✅ In Stock

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- **What is this?** Behavioral Insights (The MIT Press Essential Knowledge series) by michael hallsworthelspeth kirkman
- **How much does it cost?** ₪81 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.co.il](https://www.desertcart.co.il/products/213190676-behavioral-insights-the-mit-press-essential-knowledge-series)

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## Description

Behavioral Insights (The MIT Press Essential Knowledge series)

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## Customer Reviews

### ⭐⭐⭐⭐⭐ 5.0 out of 5 stars







  
  
    Fantastic Insights on Behavioral Insights!
  

*by K***D on Reviewed in the United States on September 1, 2020*

I devoured this book over the course of two days, taking copious notes and highlighting major swaths throughout the book.  I've spent years studying behavioral science I'm always excited when a book or paper provides me with new information or when I am able to think about things from a new perspective - this book provided me with both new perspectives and new ideas on behavioral science.We like to believe that our decisions and behaviors are mostly driven by rational, cost-benefit analysis that weighs the pros and the cons of our actions...what this book highlights is that this belief is often mistaken.  As the authors state, "much of our behavior is nonconscious, habitual, and driven by cues in the environment or the way in which choices are presented."  And while lots of books have been written about the "irrational" way in which be behave, Behavioral Insights provides a lens in which we can view our actions and leverage both our rational and the automatic thinking systems.  They bring in some very practical ways that we can apply this lens to our world to improve our outcomes - in work and policy.I also very much appreciated the emphasis on where the field of Behavioral Science is going and the ethical concerns that we need to think about as practitioners and researchers.  It is an area that I believe we need to have more focus and conversations on.

### ⭐⭐⭐ 3.0 out of 5 stars







  
  
    Too Heady
  

*by S***P on Reviewed in the United States on June 22, 2023*

Not an easy read and often goes into intellectual puffery. There are some very good concepts in the book but I could have done with something less academic and more useful for actually doing work in BeSci.

### ⭐⭐⭐⭐⭐ 5.0 out of 5 stars







  
  
    Accelerates understanding works, best for people with beyond beginning understanding
  

*by M***D on Reviewed in the United States on October 16, 2020*

Behavioral Insights provides a thoughtful policy and process review of ways in which to influence human behavior.  The authors use the term behavioral insights to better capture aspects that go beyond the view of behavior as driven by economics.This book is not an introductory text.  Readers with a more than general understanding and interest in behavioral economics will get the most out of this book.If you are interested in the topic, suggest that you read one or more of the books on the topic by Kahnamen  “Thinking, Fast and Slow” or Thaler “Nudge” or Ariely “Predictably Irrational”.  These books explain and illustrate behavioral economics that once understood bring this book to life.  I found Ariely to be the most entertaining of the books, but anyone will do.The power of this book is in its discussion of the author’s experience applying these ideas different social, cultural and individual issues.  Michael Hallsworth and Elspeth Kirkman are leaders on the Behavioral Insights Team giving them deep experience.  In addition to that experience, both provide a well-reasoned and balanced view of the overall field.  While this book is more about policy than application, it does a great job of taking the readers understanding to the next level.Chapter 4 – Applying Behavioral Insights is reason enough to read the book.  It offers a clearly laid out approach that the authors used in their work.  The clarity and illustrations bring a ‘how do you do that’ dimension lacking in other works.Chapters 5 – Criticisms, Considerations and Limitations presents a thorough and balanced perspective of the strengths and weaknesses of the discipline.  The chapter will seem academic and policy oriented, but consideration on these items is essential for the leader and practitionerChapter 6 – The Future of Behavioral Insights looks at how these techniques can be applied in a future with new technologies like data analytics, human centered design, etc.Overall, this is a book I am smarter for having read, but you need to know more than a little to get the most from this book.

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*Product available on Desertcart Israel*
*Store origin: IL*
*Last updated: 2026-02-27*