---
product_id: 188859915
title: "Photo Focus Dewy Foundation - Shell Ivory"
brand: "wet n wild"
price: "₪131"
currency: ILS
in_stock: true
reviews_count: 5
category: "Wet N Wild"
url: https://www.desertcart.co.il/products/188859915-photo-focus-dewy-foundation-shell-ivory
store_origin: IL
region: Israel
---

# Vegan, cruelty-free & gluten-free Hydrating formula for dry skin Long-lasting all-day wear Photo Focus Dewy Foundation - Shell Ivory

**Brand:** wet n wild
**Price:** ₪131
**Availability:** ✅ In Stock

## Summary

> ✨ Glow like you mean it — flawless, fresh, and fiercely cruelty-free!

## Quick Answers

- **What is this?** Photo Focus Dewy Foundation - Shell Ivory by wet n wild
- **How much does it cost?** ₪131 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.co.il](https://www.desertcart.co.il/products/188859915-photo-focus-dewy-foundation-shell-ivory)

## Best For

- wet n wild enthusiasts

## Why This Product

- Trusted wet n wild brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Flawless Dewy Glow:** Silky, creamy texture delivers a natural, radiant finish that lasts from AM to PM.
- • **Skin-Loving Hydration:** Ultra-lightweight formula nourishes and hydrates, perfect for normal to dry skin types craving a fresh, dewy complexion.
- • **Effortless Application:** Shake, blend, and glow with a formula designed for easy layering and smooth, flawless results every time.
- • **Conscious Beauty Choice:** Proudly vegan, cruelty-free, gluten-free, and talc-free—beauty without compromise.
- • **Buildable Coverage Power:** Customize your look with medium to full coverage that seamlessly blurs imperfections and minimizes pores.

## Overview

Wet n Wild Photo Focus Dewy Foundation in Shell Ivory is a lightweight, hydrating liquid foundation designed for normal to dry skin. Offering buildable medium to full coverage with a natural dewy finish, it minimizes pores and imperfections while providing all-day wear. This vegan, cruelty-free, gluten-free, and talc-free formula comes in 20 inclusive shades, making it a conscious choice for radiant, flawless skin.

## Description

The latest innovation for the beloved FotoFocus franchise: Dewy Foundation. A lightweight, super-nourishing foundation that provides natural wear all day long. Silky and creamy, coverage is buildable from medium to full, and it seamlessly transitions from day to night. Ideal for normal to dry skin, this hydrating formula adheres seamlessly to imperfections and helps minimize the appearance of pores for a perfectly smooth, defrosted finish. Available in 20 cruelty-free, gluten-free, talc-free, and vegan shades. The ultra-lightweight, hydrating formula provides buildable coverage and long-lasting hydrating shine: Vegan. Cruelty-free. Gluten-free. DIRECTIONS: Always shake before use to activate product. For medium coverage, apply a small amount from the center of the face outward and blend with fingertips, a sponge, or a brush. Build full coverage by layering as needed. Prime your complexion with Wet n Wilds Primer Serum (sold separately) for extended makeup wear and a smoother canvas. Ingredients: Water/Eau, Cyclopentasiloxane, C12-15 Alkyl Benzoate, Diphenylsiloxy Phenyl Trimethicone, PEG 10 Dimethicone, Isopentyldiol, Glycerin, Butylene Dicaprylate/Dicaprate, Pentylene Glycol, Synthetic Fluorphlogopite, Lauryl PEL. G 10 Tri. S (Trimethylsiloxy) Silylethyl Dimethicone, Magnesium Sulfate, Trimethylsiloxysilicate, Phenoxyethanol, Disteardimonium Hectorite, Vinyl Dimethicone/Methicone SilsesquioxanCrosspolymer, Sorbitan Isostearate, Triethoxycaprylylsilane, Ethylhexylglycerin, Fragrance. fabric (fragrance), disodium EDTA, dimethicone, dimethicone/vinyl dimethicone crosspolymer, hydrogenated castor oil isostearate, [+/ (MAY CONTAIN/PEUT CONTENIR): titanium dioxide/CI 77891, iron oxide/CI 77491, CI 77492, CI 77499]. [1906 1]

Review: Buena cobertura e hidratación. Lo volveré a comprar.
Review: Skin color chose best base

## Features

- WET N WILD Photo Focus Dewy Foundation - Shell Ivory
- Product type: SKIN FOUNDATION CONCEALER
- Brand: Wet n Wild
- Color : Ivory

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B082YQ1TGY |
| ASIN  | B082YQ1TGY |
| Best Sellers Rank | 421,947 in Beauty ( See Top 100 in Beauty ) 4,533 in Face Foundations |
| Brand | Wet n Wild |
| Colour | Ivory |
| Customer Reviews | 4.5 4.5 out of 5 stars (1,169) |
| Customer reviews | 4.5 4.5 out of 5 stars (1,169) |
| Date First Available | 26 Mar. 2020 |
| Format | Liquid |
| Item dimensions L x W x H | 28 x 35 x 92 millimetres |
| Item model number | 1111518 |
| Item model number  | 1111518 |
| Item weight | 0.29 Ounces |
| Manufacturer | Markwins Beauty Brands |
| Manufacturer  | Markwins Beauty Brands |
| Package Weight | 0.13 Kilograms |
| Package dimensions | 9.2 x 3.7 x 3.2 centimetres |
| Product Dimensions | 2.79 x 3.51 x 9.19 cm; 8.22 g |
| Product Dimensions  | 2.79 x 3.51 x 9.19 cm; 8.22 g |
| Skin type | Dry |
| Special features | Hydrating,Lightweight,Cruelty Free,Silky |
| Speciality | cruelty-free, natural, vegan |
| Volume | 0.29 Fluid Ounces |

## Product Details

- **Age range (description):** Adult
- **Brand:** Wet n Wild
- **Colour:** Ivory
- **Item form:** Liquid
- **Material Type Free:** No animal products
- **Package information:** Bottle
- **Product benefits:** Nourishing,Smooth
- **Recommended uses for product:** Application as a foundation for a natural matte finish on various skin tones
- **Skin tone:** Medium
- **Skin type:** Dry

## Images

![Photo Focus Dewy Foundation - Shell Ivory - Image 1](https://m.media-amazon.com/images/I/71uG2WBTdZL.jpg)

## Questions & Answers

**Q: What is one shade darker then rose ivory?**
A: They have no other cool tones until it gets to the darkest shades. In the matte version peach natural would be the next darkest cool-toned shade. The rose ivory is pale enough for red heads. Very disappointing that companies neglect cool skin tones.

**Q: What color is similar to a light/medium?**
A: Again, it’s all about your undertones. If you know your undertone, I could help you choose the proper shade in any foundation! There are good and bad foundations….depending on preference. What works for some doesn’t necessarily work for others because of their skin type. I ordered this foundation just to see what the hype was…I didn’t see it. Other than the price. There are some foundations that don’t have the undertone I need. Such as, Too Faced Cosmetics. They’re most popular foundation does not have my undertone in any of their colors. If you put on á foundation and it looks orange, you’re probably a pink undertone. If it looks yellow, probably an olive undertone….etc. You can go to a makeup counter at a mall or Sephora (in Kohls) and they have this thing that is supposed to tell you your tones. I already know I’m a neutral to cool undertone. I have been doing makeup for years. I love to help you. Do you know if you are “warm”, “cool”, or “neutral”? Or a combination? :)

**Q: Is nude ivory lighter than porcelain, because it looks lighter in the photos?**
A: no

**Q: What are the warm tones**
A: Warm tones are for skin with warm undertones. warm undertone means your skin has hints of yellow, peach or orange instead of pink or red like cool undertones have

## Customer Reviews

### ⭐⭐⭐⭐⭐ Review
*by Á***O on 22 December 2023*

Buena cobertura e hidratación. Lo volveré a comprar.

### ⭐⭐⭐⭐⭐ Review
*by M***A on 9 March 2023*



### ⭐⭐⭐ Review
*by A***H on 29 June 2025*

Skin color chose best base

## Frequently Bought Together

- wet n wild Photo Focus Dewy Liquid Foundation Makeup, Shell Ivory ('Packaging may vary)
- e.l.f. Hydrating Camo Concealer, Lightweight, Full Coverage, Long Lasting, Conceals, Corrects, Covers, Hydrates, Highlights, Light Ivory, Satin Finish, 25 Shades, All-Day Wear, 0.20 Fl Oz
- wet n wild Photo Focus Loose Baking Setting Powder, Highlighter Makeup, Fair to Medium & Tan Skin Tones, Translucent

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**Shop now:** [https://www.desertcart.co.il/products/188859915-photo-focus-dewy-foundation-shell-ivory](https://www.desertcart.co.il/products/188859915-photo-focus-dewy-foundation-shell-ivory)

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*Product available on Desertcart Israel*
*Store origin: IL*
*Last updated: 2026-03-02*