Brand New: The Shape of Brands to Come

The book itself shows how business is suffering and how their behaviors have changed over time. Becoming more complex and skeptical, given their global strategies and to maintain its authenticity. As far as maintaining a close relationship with the client. Has been difficult and even - said in a tone of outburst by Wally Olins - which has been difficult to live in this age of big brands. Yet he strongly emphasizes the need to keep alive today strongly working its brand and its identity. However, it is seen clearly that the marks are not enough say who they are, but we must review initiatives that build brands and as Customer experience and Customer service or even donations with the seal of social responsibility. As having an alignment with your corporate identity always clear to everyone in the corporation. (Sad it be your last book. #ripwallyolins)

It has its ups and downs. Wally Olins had an unparalleled experience in branding and he teaches a new thing or two in this book. However, some part of it is also the same old feed we have been fed during the last ten years of the branding scene.

Wally always was and always will be an amazing read on branding and it’s very deep essence. Stunning vision of the future by the guru in his 90’s. It is tragedy that we lost brand writer such Wally Olins.

Wally was someone who was an inspiration to me and many others in our industry. He was also a friend. He knew more about branding and the use of colour then many others in our industry and this book, published just before his death, shares his thinking on the future of branding.In the book he says whether he's right or wrong about the future of of branding, only time will tell - but he won't be around to see it. That was eerily prophetic.I will miss Wally. So this book will always have a special significance to me because of that.My blog on Wally can be read here: [...]

Great book by a great man. Very informative, I learnt a lot from this book.

Informative reading, which is great.

Every books from Olins worth reading

insightful and a very interesting read