Paula Scher: Twenty-Five Years at the Public: A Love Story

This is a thorough and beautifully-presented study of a wonderful body of work. It’s a perfect example of how a well-designed identity can be consistent and flexible without being in any way restrictive or dull, and the range of materials and applications is remarkable. The work builds on the typeof approach developed by a Ken Briggs for the National Theatre back in the 60s, but with the combination of old-school skills married with digital technology that’s now available. The inclusion of design roughs as well as finished applications is fascinating too and shows the benefit of being able to use pens and paper to capture first thoughts. The book is - as you would expect - beautifully designed and printed, and would be a very worthwhile purchase for anybody interested not only in great design, but also as a case study for how continuing creative application can benefit any organisation. Highly recommended

Una de las diseñadoras más influyentes de esta época y que cambió por completo la escena de N.Y. Con su trabajo en el teatro público de N.Y.

Love Paula Sheer’s work. Knocking down a star because the corner of the book came bent