---
product_id: 181727343
title: "Photo Focus Dewy Liquid Foundation Makeup, Soft Beige (Packaging May vary)"
brand: "wet n wild"
price: "₪31"
currency: ILS
in_stock: true
reviews_count: 8
category: "Wet N Wild"
url: https://www.desertcart.co.il/products/181727343-photo-focus-dewy-liquid-foundation-makeup-soft-beige-packaging-may
store_origin: IL
region: Israel
---

# 100% cruelty-free & vegan Dewy, moisturizing finish Photo-friendly, no white cast Photo Focus Dewy Liquid Foundation Makeup, Soft Beige (Packaging May vary)

**Brand:** wet n wild
**Price:** ₪31
**Availability:** ✅ In Stock

## Summary

> ✨ Glow Up Your Selfie Game with Dewy Perfection! 💧

## Quick Answers

- **What is this?** Photo Focus Dewy Liquid Foundation Makeup, Soft Beige (Packaging May vary) by wet n wild
- **How much does it cost?** ₪31 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.co.il](https://www.desertcart.co.il/products/181727343-photo-focus-dewy-liquid-foundation-makeup-soft-beige-packaging-may)

## Best For

- wet n wild enthusiasts

## Why This Product

- Trusted wet n wild brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Ethical Beauty Choice:** 100% cruelty-free, vegan formula that aligns with conscious, modern beauty values.
- • **Inclusive Shade Range:** Available in 20 vegan, gluten-free, talc-free shades to match every undertone flawlessly.
- • **Flawless Photo-Ready Glow:** Matte, light-diffusing formula ensures no white cast in photos for a radiant complexion.
- • **Hydrating & Skin-Smoothing:** Ideal for normal to dry skin, minimizes pores and blurs imperfections with a dewy finish.
- • **Buildable, All-Day Coverage:** From medium to full, this silky foundation blends seamlessly for a natural, second-skin finish.

## Overview

wet n wild Photo Focus Dewy Liquid Foundation in Soft Beige offers a lightweight, moisturizing formula that delivers buildable medium to full coverage with a radiant, photo-ready finish. Designed for normal to dry skin, it blurs imperfections and minimizes pores while being 100% cruelty-free, vegan, gluten-free, and talc-free. With 20 inclusive shades, it’s the perfect ethical beauty staple for flawless, all-day wear.

## Description

The newest innovation to the cult-favorite photo Focus franchise: dewy foundation. A weightless, super-nourishing foundation that delivers natural, all-day wear. Silky and creamy, coverage is easily buildable from medium to full, and it easily transitions from day to night wear. Ideal for normal to dry skin types, This moisturizing formula blends seamlessly, blurs imperfections and helps minimize the appearance of pores for a perfectly smooth, dewy finish. Available in 20 cruelty-free, gluten-free, talc-free, and vegan shades.

Review: High-end quality for a STEAL! - I love this foundation! I feel like I'm cheating by wearing it because it's just as good as $20 foundations I've used in the past. Goes on smooth, blends easily, great coverage, lasts all day. I have combination skin and it applies evenly across all my textures. I love the spatula applicator -- reduces wasted product. If you're on the fence, DO IT!
Review: Great bargain for Great coverage - Wet n Wild Photo Focus Dewy Liquid Foundation really surprised me. It goes on smoothly, blends easily, and gives a natural, healthy glow without looking greasy or heavy. It comes with an applicator wand, which actually is quite handy. I especially like it for mature skin. It doesn’t settle into fine lines and keeps my skin looking fresh instead of flat or cakey. Coverage is buildable from light to medium, perfect for everyday wear, and it lasts well throughout the day. For the price, this performs like a much more expensive foundation. Great finish, comfortable wear, and very flattering. I would absolutely repurchase.

## Features

- YOUR SKIN, ONLY BETTER: Our high-performing, skin-perfecting foundation is formulated with a matte, light-diffusing complex to help prevent white cast in photos and deliver a radiant-looking complexion.
- SELFIE-APPROVED FOUNDATION: Color matched for all undertones with a matte, second-skin finish, this foundation delivers buildable coverage for a flawless-looking complexion in any kind of light.
- BEST FACE FORWARD: From bronzer and blush to primer, highlighter, natural finish powder, and concealer, we've got you covered and photo ready for your next big thing. You've met your true makeup match.
- ALWAYS CRUELTY FREE: We are 100 percent cruelty free, and always have been. We also carry vegan makeup and tools such as foundation, nail polish, contour palettes, lipstick, makeup brushes and more.
- STAY WILD: We are the trusted beauty destination for beauty lovers of all ages, ethnicities, skin colors, and economic statuses. No matter who or where you are in life, we have a product for you.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B082YPXZW5 |
| Additional Features | Not Tested On Animals |
| Age Range Description | Adult |
| Best Sellers Rank | #2,364 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #30 in Foundation Makeup |
| Brand Name | wet n wild |
| Color | Soft Beige |
| Container Type | Bottle |
| Country as Labeled | Thailand |
| Coverage | Medium |
| Customer Reviews | 4.5 out of 5 stars 13,559 Reviews |
| Finish Types | Dewy |
| Item Dimensions | 1.1 x 1.38 x 3.62 inches |
| Item Form | Cream |
| Item Weight | 0.29 Ounces |
| Manufacturer | Markwins Beauty Brands |
| Manufacturer Part Number | 1111522 |
| Material Type Free | Gluten Free |
| Model Number | 1111522 |
| Number of Items | 1 |
| Package Information | Bottle |
| Package Type Name | Bottle |
| Product Benefits | Flawless, Radiant Finish |
| Recommended Uses For Product | Face Makeup |
| Skin Tone | Medium |
| Skin Type | All |
| Specialty | Uneven Skin Tone |
| UPC | 077802115225 |

## Product Details

- **Color:** Soft Beige
- **Item Form:** Cream
- **Material Type Free:** Gluten Free
- **Recommended Uses For Product:** Face Makeup
- **Skin Type:** All

## Images

![Photo Focus Dewy Liquid Foundation Makeup, Soft Beige (Packaging May vary) - Image 1](https://m.media-amazon.com/images/I/71xYPKA+jLL.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Questions & Answers

**Q: What is one shade darker then rose ivory?**
A: They have no other cool tones until it gets to the darkest shades. In the matte version peach natural would be the next darkest cool-toned shade. The rose ivory is pale enough for red heads. Very disappointing that companies neglect cool skin tones.

**Q: What color is similar to a light/medium?**
A: Again, it’s all about your undertones. If you know your undertone, I could help you choose the proper shade in any foundation! There are good and bad foundations….depending on preference. What works for some doesn’t necessarily work for others because of their skin type. I ordered this foundation just to see what the hype was…I didn’t see it. Other than the price. There are some foundations that don’t have the undertone I need. Such as, Too Faced Cosmetics. They’re most popular foundation does not have my undertone in any of their colors. If you put on á foundation and it looks orange, you’re probably a pink undertone. If it looks yellow, probably an olive undertone….etc. You can go to a makeup counter at a mall or Sephora (in Kohls) and they have this thing that is supposed to tell you your tones. I already know I’m a neutral to cool undertone. I have been doing makeup for years. I love to help you. Do you know if you are “warm”, “cool”, or “neutral”? Or a combination? :)

**Q: Is nude ivory lighter than porcelain, because it looks lighter in the photos?**
A: no

**Q: What are the warm tones**
A: Warm tones are for skin with warm undertones. warm undertone means your skin has hints of yellow, peach or orange instead of pink or red like cool undertones have

## Customer Reviews

### ⭐⭐⭐⭐⭐ High-end quality for a STEAL!
*by J***A on February 5, 2026*

I love this foundation! I feel like I'm cheating by wearing it because it's just as good as $20 foundations I've used in the past. Goes on smooth, blends easily, great coverage, lasts all day. I have combination skin and it applies evenly across all my textures. I love the spatula applicator -- reduces wasted product. If you're on the fence, DO IT!

### ⭐⭐⭐⭐⭐ Great bargain for Great coverage
*by K***A on January 16, 2026*

Wet n Wild Photo Focus Dewy Liquid Foundation really surprised me. It goes on smoothly, blends easily, and gives a natural, healthy glow without looking greasy or heavy. It comes with an applicator wand, which actually is quite handy. I especially like it for mature skin. It doesn’t settle into fine lines and keeps my skin looking fresh instead of flat or cakey. Coverage is buildable from light to medium, perfect for everyday wear, and it lasts well throughout the day. For the price, this performs like a much more expensive foundation. Great finish, comfortable wear, and very flattering. I would absolutely repurchase.

### ⭐⭐⭐⭐⭐ Better than NARS.
*by D***E on March 7, 2026*

I Saw this product in a YT makeup review to be a knock of off NARS, one of my favorite foundations. So cheap- I thought, why not see for myself. Providers a beautiful matte finish, hides minor skin blemishes. Light weight. A lot does a long ways. Today was my first day wearing it and I had three strangers compliment me on my complexion. The first thing my neighbor said when she saw me was, “ Your makeup looks great.” I changed nothing but my foundation.

## Frequently Bought Together

- wet n wild Photo Focus Dewy Liquid Foundation Makeup, Soft Beige (Packaging May vary)
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**Shop now:** [https://www.desertcart.co.il/products/181727343-photo-focus-dewy-liquid-foundation-makeup-soft-beige-packaging-may](https://www.desertcart.co.il/products/181727343-photo-focus-dewy-liquid-foundation-makeup-soft-beige-packaging-may)

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*Product available on Desertcart Israel*
*Store origin: IL*
*Last updated: 2026-03-13*