Americolor Soft Gel Paste Food Color, 0.75-Ounce, Red

Love this brand of gel coloring, none of my cookies bleed anymore, worth spending a little more for quality product!

I got this to make my homemade cherry pie filling more red. It works perfectly, nice color and no taste.

I love thr red to use for Christmas goodies but other red things also. Great quality! Worth thr purchase.

Used for making candy works better than liquid food coloring

Lo esperado y bueno

I like the ease of use with the squeeze bottles, however the red gel color was not very red. I could not get my buttercream darker than a medium pink color.

This product is good, but it isn't red-red. It's more of a neon red, or very dark pink. I normally use super red, which is red-red in color. I just accidentally bought this one last time. Still a good product.

This is a very good, strong, red color. I did use a bit more than normal to get a darker red color, but was overall happy with the results. These gel colors are always a great product, and I have never had any problems with them not producing a strong enough color.