No B.S. Grassroots Marketing: The Ultimate No Holds Barred Take No Prisoner Guide to Growing Sales and Profits of Local Small Businesses Paperback – January 1, 2012

This book hits it out of the park. If you are a small business owner of a local retail store, this book should help you as much as it has helped me. There are dozens of ideas that should make a local retail business more profitable immediately. As I read it, I kept smacking myself of the forehead and wondering why I had never tried some of these marketing ideas before. If you are a retail store owner trying to compete with the big box stores, put down whatever you are reading, turn off the phone and start reading this book immediately. You will wish you had read it a few months before the Christmas retail season.

This is a fast-read book that's packed with real life examples of low cost strategies and tactics that any business can begin using today. Every chapter has something that you can apply. I love that there are alternatives to "traditional" marketing avenues that can be used to attract new customers, engage with them more profitably and retain them for life. Marketing isn't rocket science. Jeff Slutsky and Dan Kennedy do a great job of putting the cookies on the lower shelf. Buy this book. Read this book. Apply this book. Then watch your sales and profits grow.

I have to admit that I am a Dan Kennedy fan , and that until I started reading his works , I did'nt even read "self-help" type books , much less busines books. Fast foward...I now have every book Dan has out , and if you care anything about growing your business and yourself , (financially) you owe it to yourself to buy his books , just think , a complete how to info product for under $15.00. That's a steal.

Anyone not familiar with these authors will discover numerous low-cost high return marketing systems for any small business. This book contains plenty of ammunition to compete on a major scale without the major investment. I'm a small business coach in a niche industry and upon completing this book I ordered a case of them from the publisher to distribute to my new clients. Valuable real-world information here.

What else is there to say, I love all the Dan Kennedy books, and this one is no exception. I think it's particularly helpful for the small business owner looking for inexpensive, yet effective (which is important) marketing strategies that work today.

The book arrived quickly and in great condition. The book was helpful for insights for my business.

I agree with the one star reviewer. This book is a duplicate of Slutsky's other book. There's about 40 pages of material from Dan Kennedy, but nothing that isn't covered in his other books. This is the last "co-authored" Kennedy book I'm buying.

Typical Dan Kennedy. A lot of information and a lot of insight but you always need to acquire more to understand HOW to do what you now understand.