Little Brand Book: Find Your Inner Influenceher to Work It, Own It, Bring It

If this book were called a branding, self awareness, marketing, sell to your assets test then the cost would have been much more. Kalika takes you through an assessment to determine your strengths and also gives you insight into others strengths. This insight could be used in how to engage with others; how to sell to them.It’s like a strength finders for your brand. I walked away with a concrete view of my brand and how to elevate that through my vision and mission with more clarity. It saved me hundreds from going to a brand specialist.

I have been working with marketers, consultants, and brands for many years. Everyone says they want to own their brand (whether a business, a product, or an individual), but few take the time to step back to determine how to make that brand consistent, connected to their product or service, and, most importantly, connected to their audience.Through streamlined organization, vivid stories, and playful drawings, Kalika takes the reader on a journey to understand their brand archetype and how to use it to be successful. And success is what Kalika is after. With a goal to help one million female entrepreneurs make $1 million in revenue, she is off to a great start.Note: This is a female-focused book, but the lessons apply to any entrepreneur. Men, don’t be shy. This is worth checking out!

I bought it to learn more about my personality and why I work well or clash with people professionally, but it also offers fascinating insights on personal relationships. If you wonder why people don't react how you expect them to, why you make the decisions you make, or why a colleague's behaviors drive you nuts, this book will shed a lot of light. It's fun to figure out which personality you are and learn about it -- because you're learning about yourself. Plus it makes a super-cute gift for women and girls in your life!

Love love love this book! It’s the perfect fun coffee table book and it’s easy to pick up and read when entertaining! It’s also just beautiful! It looks good with any living room theme and I’d highly recommend it!

The media could not be loaded.  This “little” book is PACKED with information meant to help clearly define your brand essence. It’s informative yet not overwhelming, and is laid out in an intuitive and easy to follow way. This is excellent because as a busy designer, I can quickly navigate through it to get to the page I need. The illustrations are stunning and the pieces on industry women are well informed and very interesting. The interview with Kendra Scott is a strong, uplifting-ly feminist story of success.In addition to the info presented in the book, Kalika has gone above and beyond to include links to bonus material like PDFs she’s created to round out your understanding of your brand. There’s even a more in-depth brand quiz on her site to help you figure out exactly what your brand is.It’s very cool- my archetype is the Climber 🧗🏼‍♀️ and I totally see it. I can’t wait to read more about each of the different archetypes and figure out more brands I know for each one!10/10 on this fun experience wrapped up in a great read.

"Figuring out who you are is the whole point of the human experience." - Anna Quindlen Being an entrepreneur is exciting, interesting, and often a rollercoaster. However, having to pause to learn about yourself and what type of "brand" you are is always fun and educational. Kalika Yap does a beautiful job making her book easy to read and filled with bits and pieces of great information and quotes.

A very descriptive book with lots to learn. The quiz really shows your personality and allows you to learn about yourself! I definitely recommend this book for anyone looking to understand their brand or influencer style. You can apply different characteristics to your brand if you are looking for variety or a voice.

What a perfect book to learn about branding and finding your niche. Also very inspirational as it's filled with true success stories of empowering women of our time. Thank you Kalika for giving us this informative, yet fun and beautiful book to have in your living room or family room. A great summer read that you can keep as a great coffee table book to have around.