Flavor Seed Cocoa Butt'Er Organic Chocolate Coffee Brisket Rub & Butt Rub Seasoning. Gourmet Spice Mix for Cooking, Grilling & BBQ. Preservative Free, Non GMO, 3.2 oz Shaker Jar

This is one of our favorite seasonings! It tastes amazing on beef.. we even made BBQ with it.. the flavor is amazing!!!

product itself is delicious but lid was broken making it hard to dispense product properly

This is a great product. It is not bitter or irritating in any way - it just adds a richness of flavor.

Very good seasoning

awesome on brisket

Best rub for a nice steak

I’m a so-called BBQ expert and have been moderator for the world’s largest pellet grilling forum. I’d like to think of coffee rubs as a specialty of mine. Because they can be so amazing when rubbed on beef, I have tried nearly 10. Although my fave is sourced only from St. John in the Caribbean, good ole TJs sells an excellent bargain priced version each spring before it quickly sells out. What about this one from Flavor Seed?The problem I have with all of the three Flavor Seed spices I’ve reviewed is that salt is the first ingredient. It’s the most inexpensive of all ingredients and that’s likely why some brands such as Flavor Seed lead with it. However, although salt is a viable component in beef BBQ prep (apply roughly an hour ahead), too much dominates. Thus, although I like the overall flavor of this Cocoa Chocolate BBQ Rub, it is indeed too salty. I’m cutting it 50/50 with TJs, which is not salty at all. The Cocoa does add nice depth and balance.In general, Flavor Seed spices frustrate me but I have reordered. For example, for a Greek Rub, the Flavor Seed version surprisingly omits one of the truly essential ingredients of any Greek seasoning: Oregano. Once I’ve customized it, the Flavor Seed version is transformed into a fantastic seasoning on grilled chicken to be applied in advance as a wet rub mixed with olive oil.Lastly, Flavor Seed spices unfortunately do not list nutritional information. They say because they are a small company they are not required to. For those watching their sodium, users are left to guess. For spices that cost $9 a bottle, I wonder why Spice Seed isn’t lowering the salt and raising the customer service?

Salt, brown sugar, cocoa, coffee, cayenne, and red pepper. (all organic)It doesn't mention using this on chicken, but that is what I went with as that is what I had at the time. Next time I may add it to burgers or some cut of beef. I'll add that to my review when I do. As I was opening my bottle for the first time, I took a glance at the ingredients again. I pondered if it would make a nice spice to top off hot cocoa with (love cayenne and cocoa together), so I dipped my finger in the jar and then into my mouth. EGADS this stuff is SALTY. Ok, so we're not supposed to eat it plain, but I was trying to get a sense of the flavor profile. I should have paid more attention that salt is the first ingredient. That didnt stop me from generously dousing 2 boneless chicken breasts with this and then wrapping and placing in fridge until the next day.Next day, I grilled these spice covered chicken breasts. They turned out really well- juicy and flavorful. BUT I couldn't tell you what flavors. It just tasted good.. and salty. Maybe I need more, or maybe beef or pork would pick up on the flavors. Maybe it isn't supposed to have an identifiable flavor. I could sense a little bit of heat, but not hot spicy.I like it; I am not yet in love with it (I figure more trial and error is due). I know I can use this for some sort of flavor on my chicken, or whatever I go with. A bit of a dark flavor with the tang of salt, hint of heat. Interesting, and not anything I can really identify.