What it is: An innovative mascara that delivers buildable volume and intense black color in a lightweight, flexible formula that won’t clump or smudge. Ingredient Callouts: Free of sulfates SLS and SLES, parabens, and phthalates.What Else You Need to Know: Lash Moisture Complex creates a whipped, creamy formula to lift and build so lashes feel soft—never heavy or stiff. The exclusive, full-bodied brush’s ribbed bristles capture and coat each lash for an intense effect. Blackened pigments wrap lashes from root to tip for rich color and bold dimension.Clinical Results: Based on an independent US consumer study of 32 women:- 96% achieved full and maximum volume- 100% saw visible base-to-tip curlBased on an independent US consumer and clinical study of 32 women:- 96% saw buildable volume that is clump-freeSuggested Usage:-For dramatic volume, start by coating the top and bottom of the upper lashes, using the brush to wiggle through.-Next, concentrate application on the root and the outer lashes.-For extra lift, use the wand to hold and lift lashes for five seconds.-For further impact, use the tapered edge of wand to coat bottom lashes. Ingredients Water, Paraffin, Glyceryl Stearate, Synthetic Beeswax, Stearic Acid, Butylene Glycol, Acacia Senegal Gum, Palmitic Acid, Polybutene, Oryza Sativa (Rice) Bran Wax, VP/Eicosene Copolymer, Ozokerite, Aminomethyl Propanol, Hydrogenated Vegetable Oil, Stearyl Stearate, Hydroxyethylcellulose, Tropolone, Phenoxyethanol, Iron Oxides (Ci 77499).
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