---
product_id: 13689324
title: "Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands"
brand: "douglas holtdouglas cameron"
price: "₪198"
currency: ILS
in_stock: true
reviews_count: 8
url: https://www.desertcart.co.il/products/13689324-cultural-strategy-using-innovative-ideologies-to-build-breakthrough-brands
store_origin: IL
region: Israel
---

# Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands

**Brand:** douglas holtdouglas cameron
**Price:** ₪198
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands by douglas holtdouglas cameron
- **How much does it cost?** ₪198 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.co.il](https://www.desertcart.co.il/products/13689324-cultural-strategy-using-innovative-ideologies-to-build-breakthrough-brands)

## Best For

- douglas holtdouglas cameron enthusiasts

## Why This Product

- Trusted douglas holtdouglas cameron brand quality
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## Description

Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands

## Images

![Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands - Image 1](https://m.media-amazon.com/images/I/71kWEUshQaL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Excellent marketing study
*by M***R on September 26, 2011*

This book is an eye opener on the true cultural effects of good marketing campaigns. The book effectively and engagingly touches on the most important topics and features of a true cultural strategy. I would recommend this book for anyone in the marketing field.

### ⭐⭐⭐⭐⭐ Five Stars
*by L***N on November 12, 2016*

Wonderful book! Introductory information but great approach.

### ⭐⭐⭐⭐ Culture as a business differentiator and driver
*by G***. on September 17, 2015*

I was recommended Holt and Cameron by a client to ‘better help understand their business’. The book is an accessible easy read as business books go. Holt and Cameron propose that culture can be a key defining factor in business success:- An organisation culture can make it more resilient or innovative providing a clearly differentiated experience between a brand and its competitors in the eyes of consumers. Their concept of cultural orthodoxy is similar to the red ocean strategy, where companies in mature sectors tend to look alike.- By understanding consumers and the cultural context of the product or service, a market opportunity can be found. This is essentially what a good planner does in an advertising agency, but the Dougs look to bake this into the organisation rather than having it as a wrapper at the end of the product processAfter reading the book, I was not necessarily any wiser about my client was trying to say about their business; but that was more about them than my reading material. This story however emphasises an important point, what may be perceived as a cultural innovation internally in a company may not manifest itself as brand innovation or even a differentiated position.

## Frequently Bought Together

- Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands
- How Brands Become Icons: The Principles of Cultural Branding
- Building a StoryBrand: Clarify Your Message So Customers Will Listen

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*Product available on Desertcart Israel*
*Store origin: IL*
*Last updated: 2026-02-18*