The WAVE 4 Way to Building Your Downline Paperback – November 13, 2012

The Wave 4 way refers to how the internet can be integrated in the business of network marketing.In this book Richard Poe focuses on the leadership skills and the strategies which can be used to build an effective network marketing organization. He does it in a very structured way quoting many illuminating success and failure stories.For a basic understanding of the network marketing business model, read Allen Carmichael's "Network and Multi-level Marketing".

The pages were falling off.Starting on Chapter 14 every page has empty spaces horizontally . The contents of the book is worthwhile reading however I was unable to finish reading from chapter 14. Book looks new but has that problem.

LOVE IT

Didn't work for me.

In my opinion, Richard Poe is an excellent writer and has become a master at selling the same information over and over.I don't say that is a BAD thing. Some people need a steady stream of such information in order to keep their minds fed with positive material.I don't have a problem with that. However, the titles of these books seem misleading as there really isn't any information in this book that wasn't made available in the previous three books. The examples are different, but the basic premise is the same: today's network marketing companies are VERY user-friendly and don't include the hassles that were dominant in the industry 20-30 years ago. Today, you can make an insane amount of money in MLM by working from home and not having to handle product inventory, paperwork, shipping, receiving, employees, overhead, etc.If you're just looking for some good info on MLM, this is a good book. But, since the title is "....way to build your downline", it's a bit misleading...there's not much new here.

Amazing book!

Very easy reading. The success of network marketing (NM) is intimately linked to leadership. In order to develope a healthy organization in network marketing, it is crucial to become a leader first and to motivate others to become leaders. The book defines the characters of a leader and lays out crucial steps to become a leader in network marketing. Stongly recommended to all involved in NM business.

Richard Poe is without a doubt the most prolific, captivating and widely published author in network marketing history. His classic article, "Network Marketinng: The Most Powerful Way to Reach Consumers in the 90's", May 1990, literally opened the floodgates for network marketing articles and the wave of excitement for network marketing which has carried over to the new millenium.The book is split up into 3 parts and 19 chapters. What I found particularly interesting was part two: The 7 Traits of an MLM leader in which Poe starts off in chapter 6 discussing what makes a leader. He then goes on in detail the 7 traits which are1) Drive2) Persistence3) Teachability4) Thick Skin5) Positive Attitude6) Compassion7) VisionPoe draws from the wisdom of Xenophon, Napoleon, Sun Tzu and other historic leaders and instructs the ambitious networker in the timeless art of leading others. He desribes the network ma rketer as a freedom fighter, a leader, a business leader, an entrepreneur.Poe is almost Reagan-like in saying that we cannot depend on the government to take of us, we need to take care of ourselves and he goes on to explain why network marketing may be the best vehicle to do that.I highly recommend this book in addition to Wave 4 and Mark Yarnells excellent book, Your First Year in Network Marketing.

The era has passed us. Dont bother!

I started this incredible business a year ago and finally this book has given me one of the most important tools. FIND YOUR GRANT. Thank you Mr Poe

Not the latest, but excellent book if you want to find out more about MLM.Very well packed and quickly delivered. I can recommend it.