---
product_id: 122553238
title: "Defy Damage Protective Masque, 150 ml"
brand: "joico"
price: "₪140"
currency: ILS
in_stock: true
reviews_count: 13
category: "Joico"
url: https://www.desertcart.co.il/products/122553238-defy-damage-protective-masque-150-ml
store_origin: IL
region: Israel
---

# Visible results after 1 use Deep hydration & damage resistance Rebuilds broken hair bonds Defy Damage Protective Masque, 150 ml

**Brand:** joico
**Price:** ₪140
**Availability:** ✅ In Stock

## Summary

> 💥 Defy damage, define brilliance — your hair’s new power move.

## Quick Answers

- **What is this?** Defy Damage Protective Masque, 150 ml by joico
- **How much does it cost?** ₪140 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.co.il](https://www.desertcart.co.il/products/122553238-defy-damage-protective-masque-150-ml)

## Best For

- joico enthusiasts

## Why This Product

- Trusted joico brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Damage Defense:** Proactively fortifies hair against heat, pollution, and chemical stressors to keep your look flawless every day.
- • **Bond-Boosting Power:** Joico’s SmartRelease Technology repairs and strengthens hair from within, reversing damage at the molecular level.
- • **Citrus-Infused Luxury:** A refreshing citrus scent elevates your self-care ritual, making every treatment feel like a mini escape.
- • **Instant Transformation:** See and feel softer, shinier hair right after the first application—because waiting is so last season.
- • **Salon-Quality Hydration:** Deeply penetrates to replenish moisture, leaving hair silky, manageable, and vibrant—no salon appointment needed.

## Overview

Joico Defy Damage Protective Masque is a 150ml deep-conditioning treatment that rebuilds broken hair bonds and delivers instant softness and shine. Powered by SmartRelease Technology, it continuously nourishes and protects hair from daily damage caused by heat styling, pollution, and chemicals. Ideal for color-treated and over-processed hair, this masque hydrates deeply, reduces breakage, and enhances manageability with a refreshing citrus scent.

## Description

Product Description Joico Defy Damage Protective Masque is a powerful deep-conditioning treatment designed to restore strength, hydration, and resilience to all hair types. Formulated with Joico’s SmartRelease Technology, this intensive masque continuously delivers nourishing ingredients to repair and protect against daily damage from heat styling, pollution, and chemical treatments. It deeply penetrates the hair shaft to replenish moisture, reduce breakage, and enhance manageability, leaving hair silky, shiny, and more vibrant. Ideal for color-treated and over-processed hair, this salon-quality treatment in a convenient 150ml size provides long-lasting protection and revitalization with every use. Ingredients Available on package P.when('A').execute(function(A) { A.on('a:expander:toggle_description:toggle:collapse', function(data) { window.scroll(0, data.expander.$expander[0].offsetTop-100); }); }); Directions Apply to damp hair, leave for a few minutes, then rinse out. See more

Review: Great product! - Very happy with the product. Smalls amazing... Like a parfume. Left for abt half an hour - the hair was extremely soft and shiny. Recommend this product! Also if used in the shower dry your hair with a towel then cover with plastic cap for as long as possible. At first I didn't like using it while in the shower as the result wasn't great, however when covered with plastic cap works perfectly! Why so expensive now?? Last time I bought the product for £9.99 now it's £21? Although I love the product I won't repurchase it!
Review: Great mask - This mask was great on my hair left it very sift and smells great

## Features

- Helps to rebuild broken hair bonds
- See results after the very first use
- Proactively builds hair's resistance to damage
- Leaves hair soft, shiny and healthy-looking

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B07NZVTRR9 |
| ASIN  | B07NZVTRR9 |
| Best Sellers Rank | 25,111 in Beauty ( See Top 100 in Beauty ) 280 in Hair Deep Conditioners & Treatments |
| Brand | Joico |
| Colour | White |
| Country of origin  | USA |
| Customer Reviews | 4.7 4.7 out of 5 stars (3,545) |
| Customer reviews | 4.7 4.7 out of 5 stars (3,545) |
| Date First Available | 27 Feb. 2019 |
| Format | Balm |
| Is discontinued by manufacturer  | No |
| Item dimensions L x W x H | 5.1 x 5.1 x 15.9 centimetres |
| Item model number | J15984 |
| Item model number  | J15984 |
| Item weight | 0.19 Grams |
| Manufacturer | Joico Laboratories, Inc |
| Manufacturer  | Joico Laboratories, Inc |
| Material composition | No |
| Package Weight | 0.17 Kilograms |
| Package dimensions | 15.4 x 7.6 x 5 centimetres |
| Product Dimensions | 5.08 x 5.08 x 15.88 cm; 0.19 g |
| Product Dimensions  | 5.08 x 5.08 x 15.88 cm; 0.19 g |
| Scent | Citrus |
| Special features | deep hydration |
| Volume | 5.1 Fluid Ounces |

## Product Details

- **Brand:** Joico
- **Hair type:** Damaged
- **Item form:** Balm
- **Material feature:** Cruelty Free
- **Product benefits:** Deeply nourishing, providing rich care and protecting hair color

## Images

![Defy Damage Protective Masque, 150 ml - Image 1](https://m.media-amazon.com/images/I/61zDeMLg++L.jpg)
![Defy Damage Protective Masque, 150 ml - Image 2](https://m.media-amazon.com/images/I/81spgqL2YyL.jpg)
![Defy Damage Protective Masque, 150 ml - Image 3](https://m.media-amazon.com/images/I/71YZs+mOchL.jpg)
![Defy Damage Protective Masque, 150 ml - Image 4](https://m.media-amazon.com/images/I/61ML9H3wZGL.jpg)
![Defy Damage Protective Masque, 150 ml - Image 5](https://m.media-amazon.com/images/I/71UkxbZss5L.jpg)

## Available Options

This product comes in different **Size** options.

## Questions & Answers

**Q: Do you recommend using it as a treatment for 20 minutes or as a leave in conditioner**
A: I have been using this for months. This one is a treatment that you rinse out. I recommend also getting the Joico Defy Damage protective shield which you use before drying your hair, it's amazing!

## Customer Reviews

### ⭐⭐⭐⭐⭐ Great product!
*by E***A on 3 January 2023*

Very happy with the product. Smalls amazing... Like a parfume. Left for abt half an hour - the hair was extremely soft and shiny. Recommend this product! Also if used in the shower dry your hair with a towel then cover with plastic cap for as long as possible. At first I didn't like using it while in the shower as the result wasn't great, however when covered with plastic cap works perfectly! Why so expensive now?? Last time I bought the product for £9.99 now it's £21? Although I love the product I won't repurchase it!

### ⭐⭐⭐⭐⭐ Great mask
*by A***R on 10 January 2025*

This mask was great on my hair left it very sift and smells great

### ⭐⭐⭐⭐⭐ Joco
*by A***R on 7 August 2025*

This product has totally transform my hair before my hair was course and dry now it is soft and healthy looking.

## Frequently Bought Together

- Joico Defy Damage Protective Masque | For Color-Treated Hair | Strengthen Bonds & Preserve Hair Color | With Moringa Seed Oil & Arginine
- Joico Defy Damage Sleepover Overnight Nourishing Treatment | Instantly Softens & Smooths | Strengthen Bonds | Reduce Breakage & Split Ends | No Rinse Formula | With Arginine & Keratin
- Joico Defy Damage In A Flash 7-Second Bond Building Hair Treatment | With Liquid Keratin | Quick Bond Strengthening & Protection | Color -Safe | Unique Liquid-To-Crème Formula | 7.1 Fl Oz

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**Shop now:** [https://www.desertcart.co.il/products/122553238-defy-damage-protective-masque-150-ml](https://www.desertcart.co.il/products/122553238-defy-damage-protective-masque-150-ml)

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*Product available on Desertcart Israel*
*Store origin: IL*
*Last updated: 2026-02-28*