No7 Lift & Luminate TRIPLE ACTION Serum Foundation - Cool Ivory

I've used this foundation for about 2 years and recommend it to several people when they asked what I used. Those people also fell in love with the product. It's a light coverage that evens the skin tone and leaves a dewy smooth finish. I also have never broken out from the product.

Sheer but good coverage. Doesn’t settle in fine lines. It’s also buildable coverage. I’ll be sticking with this one.

I was looking for an all in one foundation -- SPF, Serum, moisturizing, anti-aging, light coverage, etc... and I couldn't find anything that I liked on Sephora. I found this one and it covered all of the things i was looking for in 1 bottle. I wasn't sure about the color because there really is no color palette or color descriptions to reference so it was tough to decide. I'm blonde, blue eyed but my skin tone is not super fair. I am kind of in between fair and medium and I do have pink undertones. I took my chances with the cool beige and it is perfect. Super happy that it matched. So far I like the foundation. I have been using "high" end foundations for several years and this is just as good and is less expensive. I'm in my mid-forties and have dryer skin. I use this foundation for light coverage most of the time and so far it seems to stay on all day and is pretty moisturizing. Definitely recommend.

Love this product

This goes on like silk and covers perfectly. It’s so much better than super expensive foundations I’ve tried.

I have used this No7 product for years. Still great quality.

I am so happy with this foundation. It matches my skin tone and isn’t a matte finish. I can’t seem to find it in stores anymore so I’m happy that I found it here.

I was first introduced to this product at Walgreens several years ago and I am a huge fan! Not only does it provide great coverage, it has the perfect amount of serum and SPF. Will continue to purchase.