Strategic Marketing Management

Good for people who have little experience with Marketing, great outline of the function without too much detail, while at the same time providing thoughtful examples. Audiences outside the U.S. May not be that familiar with the examples in the book, however the further reading suggestions provide good follow up information to continue exploring the topics of the book.

The book is awesome. I gain much knowledge. The business examples are related to our daily life but if the author added another example like e-business/ecommerce as well the book would be like a bible to me.

As advertised. Always check multiple places before paying full price in your campus bookstore

Marketing plan broken down to strategy and tactics.

This is a good, fair priced, comprehensive textbook for marketing. Its well written to be digested well by the grad level student. Im disappointed that the pages are falling out. The day I received the brand new book several pages were falling out.

Si eres un emprendedor o vas a empezar un nuevo negocio, este libro es muy recomendable. No pierdas tu tiempo leyendo a "gurues" del Marketing que te hablan de mil maneras de encontrar atajos o fórmulas mágicas.Este libro usa un lenguage sencillo para explicar los fundamentos básicos del Marketing que te harán cambiar la manera de analizar y proyectar tu negocio.

Ottimo libro sul marketing strategico

Helps me loads with my assignment, great breakdown of a strategic marketing plan

Very good starting point.