Father of Spin

Big fan of Edward Bernays' lifework -- this book details that very well.

One of the best reconstructions of the history of Public Relations as a professional art shaping contemporary society. Many of the developments happened after the death of Edward Bernays, have been anticipated by his ideas and experiences.

Gran obra. Se hace a ratos un poco pesada pero nos adentra en la vida de Bernays y sus trabajos en el campo de la propaganda desde principios del siglo XX

Fantastic brilliant amazing superb goodExcellent book which explains many things about public relation and pertinently the advent of cigarette smoking in the USA through the inducement of advertising.

This is a book everyone should read. It is so enlightening and answers so many questions . I gave 2 programs- one to my literary group and another to my library book group. It is amazing that noone had heard of Edward Bernays. the programsreceived an overwhelmingly positive response.