Sams Teach Yourself Google Analytics in 10 Minutes (Sams Teach Yourself in 10 Minutes)

Google Analytics! An amazing, free powerful metrics platform for search engine optimization (SEO) and AdWords (pay-per-click advertising). But can mere mortals effectively use Google Analytics? Can mere mortals even find effective online or offline assistance to help them learn to decipher its riddles, to ponder its mysteries? Michael Miller has taken on the daunting task of explaining Google Analytics to mere mortals, and - in general - he succeeds. I highly recommend his new book, for both mere mortals and more experienced Google Analytics users as well. As an instructor in SEO and Adwords both online and in San Francisco (just Google Jason McDonald plus SEO and you'll find me), I am always looking for new insights and new books to recommend to the businesspeople and marketers who take my courses, including my free top ten seo tools webinar. Mr. Miller has made my list, even though his approach is very word heavy and could have benefited from some pictures or diagrams. Analytics, after all, can make Microsoft Vista seem well designed! Mr. Miller takes the traditional book-as-manual approach to Analytics, and he largely succeeds. The book is part of the in 10 Minutes series, but by 10 minutes he means 10 minutes per day. The book begins with how to set up an Analytics account on Google, and proceeds chapter by chapter with some of the most important concepts in Analytics: using the dashboard, tracking visitors, analyzing top content, and even tracking AdWords and ecommerce. Pretty much every important topic in Analytics is covered. It's a very useful book for someone who already has an Analytics account and is seeking a good lunchtime read to get tips and techniques to then go online and try out on the Google Analytics platform. (By the way, don't miss Google's Conversion University (just Google 'Conversion University' to find that amazing free resource). The only criticism here would be that, unless you are a good reader / slash / book person, it may be confusing to translate Miller's word-heavy approach to what is really a visual user interface. Pictures and diagrams (not to mention videos and online learning) would have been an easier way to explain Analytics step-by-step. But, all things considered, the book covers every major topic in Analytics at least briefly. Kudos, kudos, kudos, to brave Mr. Miller! I will be recommending this book to my online and real-world students of SEO - those who want a handy overview to the powerful yet mysterious Google Analytics Platform.

The first few chapters were very basic, so if you have absolutely no knowledge of GA, you will find it useful. If you have a general, elementary level of GA but don't know about the more robust features, you can skip the first few chapters. I bought this to study the GAIQ, and it really wasn't that helpful for that purpose, but it did provide me with more knowledge and a better foundation, so I am pleased in the value of the book. Books on digital technology are already outdated before they are published, in many cases, so don't rely solely on printed books for learning. Having said that, there are still the fundamentals that hold true in books.

Don Fry once wrote, "Writing Short is a lot harder than long writing. You may remember the famous quip by Mark Twain: 'I apologize for writing you a long letter. I didn't have time to write you a short one.' Writing short effectively takes more thought, knowledge, and design. How long is short? It has little to do with actual length. A piece can read short or long, regardless of how much space it occupies. By short, we mean it seems short to readers as they read it. Here's the secret: selection, not compression. You write short by leaving things out, not by mashing things in. So short writing begins with simplifying, adjusting the number of subjects and details for the amount of room." Don Fry seems to have written this piece after reading "Sams Teach Yourself Google Analytics in 10 Minutes." Based upon other reviews here in Amazon (without being able to actually page through the books), I ordered this book and three other highly recommended books on Google Analytics. If one knows little or nothing about the subject, after beginning to read the other books (and getting frustrated), it seems that their authors apparently want to impress you, their colleagues or their clients with their vast technical knowledge and insights, and can eloquently wax on for hundreds of pages with their wisdom. They apparently want you to know that this subject is way too complex for the ordinary Earthling to understand (either that, or they are afflicted with the "curse of knowledge"). This is the ONLY book among the four that I ordered from Amazon that has the DISCIPLINE to tell you just what you need to know about Google Analytics and in a logical sequence, so that you can actually understand it. This book is a gem! Michael Miller, you are brilliant!

This book does not have much meat. If you really want to have a thorough knowledge of GA, there are better ones out there.

This book won't make you a web statistics guru, but it will get you up and running quickly, and help you to understand how to find and manipulate data in Google Analytics. Some especially helpful lessons include discovering complete referrer URLs (not just the main domain name) and tracking file downloads. Keep in mind that this book shows you how to find and view data in Analytics, but not necessarily what you should be looking for or what the numbers mean.

You can spend hours and hours looking through every tab and page and forum and everything else in your Google Analytics account, trying to figure it out and what to do and what it means... or you can buy this book and have it explained in plain English.

I bought this book in order to get the most out of using Google Analytics. It hasn't disappointed. Covers all of the 'stuff' for Analytics in an easy to understand manner. I'd recommend this book to anyone who is using or wants to use Google Analytics.

This feels like a self-publishing book, but the information was presented in an easily understandable way and the title was accurate. I guess I could have gotten the info online, but it was nice to have a book in hand as I worked on the computer.

Este libro está super bien explicado, y se puede aprender google analytics con el. Si tengo dudas es mi guia de consulta.

This little look is brilliant! I already knew a fair amount about Google Analytics before purchase, but honestly, there is so much information packed into the pages that you will be hard pressed to not find something you don't know about. This from me is a 'must buy' for anyone that loves a handy little reference guide to check back on from time to time!

Excellent book. I am halfway through it but it has been great reading so far. The main points in its favour are that it is a hand-holds the person and guides him through in bite-sized chapters each of which has a specific objective. The text has clarity and is concise; the illustrations make the text explanatory. It makes a person to want to learn more about how you can read more into your data!

I hadn't looked at Google Analytics before and this book enabled me to get to the basics very quickly (not quite 10 mins!). It's well laid out and clearly written. For anyone who has had some experience with GA, it would probably be too basic. Good transaction and delivery by the supplier

This book is just what I needed to understand Google analytics, prior to starting a new job in the social media industry. It is clear and to the point and I would not hesitate to recommend it to other readers.