Consumer Behavior: Buying, Having, and Being (11th Edition)
B**N
Useless
Arrived in horrible condition, pages torn and missing. Moreover, with ⅓ of the book missing from previous and future editions, this abridged version is utterly useless at the MBA level, where the entire text is taught in 5 weeks.
C**E
Very good College book
I bought this for my collage class, and It was a very informative book.
P**E
This book offers a beautiful perspective of the consumer's world with real world examples ...
This book offers a beautiful perspective of the consumer's world with real world examples and lots of pictures for us visual folks. The author itself has a lucid writing style which enables him to flow through the book and making it seamless to read. There are a lot of " Haha " moments and included are real world facts and stats that will surprise you if you did not already know. This book is Good Game.
M**L
A book for all! Humor, facts and whit abound!
This was one of the most interesting textbooks I've ever came across! Totally recommend even if you're not majoring in marketing!
L**N
Three Stars
This is a great deal, its a great way to buy this book.
T**N
Perfect for a poor Student
This was an incredibly important piece I needed for my marketing class. It might be really rough around the edges but the point was to resell it closer to the price I got it for.BUY SHCOOL READING MATERIAL USED!!
M**A
They Break it Down so your 5th Grade Child can Understand
This book is really thorough and it breaks every single concept down. I am very happy with this book (now, the class I bought it for...just ok). :)
K**N
CONSUMER BEHAVIOR, 11th edition
This brand new textbook arrived shrink wrapped and I feel like I got a steal of a deal! FAST DELIVERY too!
O**E
Good book Got it on time
Good bookGot it on time
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