The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly Paperback – 6 Nov. 2015

I am writing from Italy and here things run differently: less companies, smaller, slower... BUT this book was inspiring to me. It helped me clarifying some processes that I "had perceived" but not fully got, and it gave me a lot of ideas to boost few situations in which I am currently struggling.I asked my brother (he's an engineer but works in marketing and events in Uk after a course) a suggestion for a good book, practical and still not translated in Italian. Definitely a very god suggestion!

Very good book, I enjoyed reading it and learnt a few new things while doing so

If you’re working in contemporary marketing then you need to read this book – it’s as simple as that. True, not all of it was necessarily directly related to what I do in my day job, but the concepts that are covered here are important across the board, whether you’re a marketeer or whether you’re a specialist, such as a web developer, within a marketing team. Let me tell you why.The way that people communicate has changed, and brands are struggling to keep up. In The New Rules of Marketing & PR, Scott starts out with a basis in traditional marketing theory, and then expands upon it to cover the competitive landscape in the modern age. Essentially, this is your bible, and it’ll explain to you how all of the different channels that are now available, due to the rise of the internet, the web and social media, can be worked to their maximum potential to generate revenue and profit for your business.Sure, it’s been a few years since the book came out, but Scott keeps it regularly updated, and so make sure you snag the latest edition. The reason that it has to be regularly updated is that it was one of the first serious books to hit the market when this new phase of marketing emerged, and Scott has continued to write on the subject at length since its publication. He’s one of the de facto thought leaders in modern marketing, which is what makes this book so remarkable.Incidentally, if you’re wondering why he publishes with his middle name, it’s because there was an astronaut called David Scott. Being known as David Meerman Scott helps people to find him on search engines. Isn’t that an awesome way of practicing what you preach? Oh, and one other thing to note – this book is praised by Brian Halligan, co-founder of HubSpot, who also penned a book with him called Marketing Lessons from the Grateful Dead. I recommend that book, too – combined, they make a force to be reckoned with.

Really amazing book!! A lot of new ideas for your marketing and pr strategy!

Bought as a gift

It's so, so basic. My mom knows this things ;)

Looking for a book on marketing in English and came across this, another bloody Yank book. Can't understand half of what the author is talking about. Whatever happened to British authors?

The book is not inherently bad, but it's written SEO expert style, endless repetition of the same goals, there isn't enough "ideology" in the concepts to write a book, probably 4 - 5 phrases can save you the money. The audience for this book is clearly not intended to be the modern day tech entrepreneur, but rather some old school PR schmucks who've only ever ran companies at 95% market share and thought they were brilliant, and that have far more political capital than any real skill whatsoever.It's truly not intended for efficiency, but for corporates stuck in the past to join the 21st century. I purchased the audio book of this, which was far more easy to go through than actually reading, I really struggled to go finish it, since most of the content is boilerplate.