Google Ads (AdWords) Workbook: Advertising on Google Search, the Display Network, and Video (2025 Marketing - Social Media, SEO, & Online Ads Books) Paperback – 26 Jun. 2024

Great product, fast delivery. Very happy!

Very useful book for anyone wanting to learn about Google Advertising - I highly recommend this book. The book is full of useful knowledge on how to make your campaign successful and also comes with masses of online resources making it insanely good value for money.The book is not only informative but also wonderfully written - the author balances seriousness with a great sense of humour perfectly, making the book engaging and fun to read.

Easy to read and easy to implement! This book has something for every level of ability and once read you will have more skills.

If you're serious about mastering Google Ads, Jason McDonald's "Google Ads (AdWords) Workbook: Advertising on Google Search, the Display Network, and Video" is an absolute must-read. This book is a goldmine of practical knowledge and strategies that will elevate your advertising campaigns to new heights.Engaging and InformativeThe book is incredibly well-written, striking the perfect balance between informative content and engaging humor. McDonald’s approachable writing style makes complex topics easy to understand, ensuring that even those new to Google Ads can follow along with ease. The humor sprinkled throughout keeps the reader engaged and makes learning enjoyable.Practical Insights and Online ResourcesOne of the standout features of this workbook is the abundance of practical insights it offers. McDonald doesn't just tell you what to do; he explains why certain strategies work and how to implement them effectively. The book also includes a wealth of online resources, making it an insanely good value for money. These resources provide additional support and reinforce the lessons learned in the book.Suitable for All Skill LevelsWhether you're a novice or a seasoned marketer, this book has something for everyone. McDonald’s clear and concise instructions ensure that you can easily implement what you learn. The workbook format allows you to actively engage with the content, making the learning process interactive and effective.Author’s Expertise and SupportJason McDonald's expertise shines through in every chapter. His impartial viewpoint and honest insights into Google Ads make this book a trustworthy guide. Additionally, McDonald is known for being approachable and helpful. If you ever find yourself stuck, you can reach out to him, and he’s likely to respond with guidance.Value for MoneyThe amount of knowledge packed into this book is astounding. Given the complexities of Google Ads, having a resource like this that breaks down each step is invaluable. It's worth far more than the small investment it requires, making it an excellent addition to any marketer’s library.ConclusionIn summary, "Google Ads (AdWords) Workbook" by Jason McDonald is an exceptional resource for anyone looking to master Google Ads. Its engaging writing style, practical insights, and wealth of online resources make it a must-have for marketers at any level. Highly recommended!

This book is highly recommended. I'm a marketing manager for a 7 figure tech company and I’m Google Ads certified but this book still taught me loads. I wish I had read it years ago.Google Ads is a complex topic and what amazes me is that some businesses go into it with almost no knowledge and invariably lose all their money. That's why having a guide like this is so essential and it's worth far more than the small amount it costs.One thing I love is the book comes from an impartial viewpoint. It's not pro Google, which is a good thing! Jason tells things like they are. Google are not your friends, they're there to make money and he points out the difference between clicks and conversions, which is vital.The thing I love about Jason’s books is they are in a workbook format that you can fill out as you go along, which helps guide you through the process step by step. This really helps when you try to tackle a complex task like Google Ads or SEO.One last thing I'd like to mention is that Jason is a nice, helpful guy. If you ever get stuck, email him and he will try and answer your question. Hopefully, he won't mind me saying that!