ITY Velvet Matte Finish Lip Stain-Mousse Textured Lip Clay, Red Shade, Conceals Lip Lines, Rich Pigment Lip Tint Lipsticks, 0.14 oz (4g) in Ruby

This ITY Velvet Matte Finish Lip Stain-Mousse Textured Pudding Pot is such a fun product! 💄 I’m always on the lookout for new makeup trends, and these pudding pots are not only adorable, but they really add some flair to my makeup bag. I love how they apply—smooth and creamy, with a matte finish that’s perfect. The color lasts forever, which is a huge plus! I ended up getting like 4 of these because I’m obsessed and want to get them all. The applicator is fantastic, and I love that it’s super buildable depending on how dark or deep I want the color to be. Definitely a 5-star product for me!

I’m obsessed with this lip stick. It is HIGHLY pigmented and transfer proof. It’s also long wearing so I never had to reapply even after eating. I used a lip primer (MAC) underneath it so it wasn’t drying at all. I use about two layers really get the deep red I’m looking for and the blurred matte look is no beautiful. I would definitely recommend using a lip primer or moisturizer underneath as reds can be very dry. This deep red was exactly what I was looking for and the wand makes for a very smooth application. Also no weird smell or taste. The texture is creamy but thick. Very comfortable, will buy again!

This was a lovely color, and the makeup transfer was minimal. I like the texture of the product as well. I've tried lip products with similar textures, but I like this one more because there was minimal makeup transfer. I do recommend hydrating your lips prior to applying it, but make sure you remove whatever you used to hydrate your lips before application. My lips did not feel dehydrated throught out the day which is another perk of this product. Other similar products I have tried can be and look drying. I think this is a sophisticated modern upgrade to a regular lipstick, and I will be buying it again in another shade.

Concept is nice and the texture is very soft, the color is beautiful and stains pretty good on your lips.

Great Color.

Wow! This lip pudding is amazing! Great stain with even wear. Lasts for a long time. The texture is like very soft clay or playdoh. Rich feeling on the lips.

not true to color at all

I really love this color. Looks really natural on my lips, it's like a tiny shade darker than my lips, but it has a really soft powdery matte finish that looks amazing. I am kind of addicted to the smell, it seriously smells like chocolate mousse to me. It's not really a stain, it does have a fair amount of staying power because of the matte finish, but you will have to reapply throughout the day. But totally worth the $. I will be getting this in other colors.