Loma Violet Shampoo 33 ounce (Sulfate, Paraben and Gluten FREE)

I found this shampoo through my hairdresser. I have long, naturally white hair. This is the only shampoo that keeps my hair it’s natural color and healthy. This is the only shampoo I use!

I use LOMA to take out the brassiness lingering in my hair from past coloring. I have been using it for months now and find that my hair is getting the the silver gray I desire.

This was so great and brought out my highlights so much. 100% recommend for blondes

I have purchased this in a salon and happy Amazon carries it!

The best & only purple shampoo that works on my hair! It even lathers & is a great in working through hair!

Keeps my hair white and bright , no,yellow and no,purple!!!

This works great on my hair, not too drying like most purple shampoos.

works well