Garnier Nutrisse Ultra Crème Permanent Hair Dye, Up to 100% Grey Coverage, 8-weeks Long-Lasting Colour, No Ammonia, Holly Willoughby (Shade: 10.01 Natural Baby Blonde)

This is the only brand I have found that doesn’t go very dark at first. The colour is consistent from when it is first applied. Others are really dark until after a few washes.

I love this colour it's so bright and I get compliments all the time about my hair.Brilliant service and so quick to be delivered

Good

Trying to get back to my natural colour as my son requested we “match for summer”. Started with a red that already had a lot of the colour taken out using Revolution colour remover a few weeks ago. So, as you can, see it was quite light already. After using the D+++ product it is slightly lighter but still has a strong orange tint despite using purple shampoo (bought separately) and the blue conditioner (included). I’m now going to run to the supermarket for an ash blonde and praying it will take out the remainder of the red. Irony is I will be going back to auburn in the autumn!

Great will be buying again very soon

The colour on the website isn't the same as the one on the actual box. The colour on the website has been enhanced to make it look much brighter than it actually is. The dye itself turned more blue/black than purple. While unhappy with the colour, the Nutrisse dye does always leave your hair feeling much healthier than other brands I've tried. Will stick to buying in-person where you can actually see the actual colour on the box.

Good quality good value lovely colour would recommend

Good colour but felt there wasn’t enough lotion to colour full head short style