Brand Sense: Sensory Secrets Behind the Stuff We Buy

I am using my husband's kindle to teach Brand Sense, and the lessons have been very successful. The book is well-written and there are lots of relevant (popular culture) examples that my students can relate to. At first it was hard to teach this book, with the kindle, as I have historically preferred hard-copies of books, but I am learning to navigate the technology. And, I have to say, I think I have been proselytized.

The author takes you by the hand and explains how and why people buy what they buy - a great read for anyone brining their product to market!

Martin Lindstrom has written a truly readable and provocative book. Short term goals, and the pressures to meet them, make it all too easy to view business both myopically and blinkered. Take a step back and regard your brand (and your competitors' brands) holistically. Products, services, and the delivery of the same to your customers, encomapsses all senses. Yes, some will dominate, but is important to understand which and why. If taste and smell (say) are the essence of your brand, how do you convey this in your advertising, where sight and sound are dominant?I would have rated Brand Sense 5, but for the fact Lindstrom draws on analysis from a massive data base from Millward Brown. I would have liked to have seen some of the details - perhaps as appendices.All in all a great read ... now I have no excuses for not doing more!

“This book reminds me of a book I read in my architecture school: “The Eyes of the Skin” by Juhani Pallasmaa. We were designing an airport in our city. Our professor mentioned this book as a reference to make our designs more sustainable. The book identified architecture as being something attractive to all the body’s senses.” “Brand Sense consists of compelling case studies of how innovative brands including Nokia, McDonald’s, Nestle, Microsoft, and Walt Disney integrate our five senses (touch, smell, sight, sound and taste) to enhance consumers’ experiences with the brands.” - Graduate student comments. Brand Sense was used as a required text in the graduate Design Management program at the Shintaro Akatsu School of Design at the University of Bridgeport

Very useful book for deeper insights on how these big companies are so successful. This book, just like all of the books by martin lindstorm is an investment. A very smart investment if you ask me.

Information provided doesn't seem to be backed up by other than experience and cannot be applied to various forms of products/services - which is normal, but perhaps the nature of this book should be better presented. I found it useful for my general knowledge, but not necessarily for a business. it expanded my perspective, but it felt not enough at the end.

Branding is one of my favorite topics and this book does a great job of talking about engaging the sensory system in the process. I love the examples it gives on brands that do this well. The idea of a jeans company uses a scent to connect teens to their jeans is crazy cool! Really got my mind going on what is actually possible when we allow ourselves to open up and really be creative.

It's a must to have in your marketing read books collection

As expected

Uma excelente reflexão sobre como as marcas usam diferentes estratégias sensoriais para diferenciação de seus concorrentes nos dias de hoje.

Absolutely brilliant book. Very subject specific yet eye opening to all

Digerible y completamente útil, ya sea como consumidor o profesional del ramo. En algunas partes hubiera preferido que se ahondara más en los temas. Buena introducción para el marketing sensorial.

Ce livre est un de mes livres préférés, il intéressera bien au delà des professionnels du marketing et de la communication, tous ceux qui souhaitent comprendre les forces qui influencent ces mammifères que sont les êtres humains.