Kotler on Marketing: How to Create, Win, and Dominate Markets Paperback – 19 April 2014

even at 13 years since publication this book is rammed full of hugely relevant and useful information. i've been able to dip in to sections and learn what i need but at times i'll find myself reading several pages with intense interest and not realising. keep a good notebook to hand because you'll find something to remember on every page!

I have benefited immensley from this book, and im sure i shall beneift even more in the future. I would recommend the book.

This is a really good marketing book for all the small details. I'm currently studying for my BA in business and my lecturer recommended this book. It was a great help in the first year as I was almost clueless on marketing and it gave a lot of light reading in many areas. However not so useful for the second year as everything becomes more in depth. However, still good for explaining some elements of marketing you do not understand.

This is a Very useful read and you can learn a lot about marketing and may help you in business.

Helped me get my head around strategic marketing

Excellent

One of the best books on marketing. Kotler distills his wisdom into a concise book designed for managers. You will not regret buying this.Daniel Valentine is the Author of: “Online Marketing to Investors: How to develop Effective Investor Relations” (Business Expert Press, 2015)

This is maybe the only Kolter book you need ; very helpful if you are a professional marketer , a student or a business executive who wants a better understanding