Radicocolour me organic plant hair, Wheat-ash blonde (organic, vegan, natural cosmetics) wheat ash.

I bought this because it was advertised as being wheat ash, now ash is meant to be good for toning down warmth in hair colour. There is nothing ash about this colour it is in itself a warm colour. The best way to describe the colour would be strawberry blonde. Something to note when using this type of colour is that the initial result is not the final result. It took about three days to settle. I don't dislike the colour but I wouldn't use it again. The application was easy enough. What I do like is that the colour is not solid but very toned working with your own tones. I am now going to try the darkest ash colour hopefully that will be the real deal. I think this type of colouring requires quite a bit of commitment to finding the colour that will work for you, I also understand that it takes a while to build up to cover greys.