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C**A
Event management
This is a really useful and well considered book - I read the third edition which covers a community of event organisers reeling from changes due to Covid. Most of the book deals with real-space events. The last section is about adapting to virtual and hybrid events. I've run and assisted with major and minor events in real-space and online.I like the many case studies, written by organisers - one was a woman who had to organise an Indian culture funeral for a deceased male relative, during Covid. Others were major festivals, sporting events, business conferences.Some sections are on publicising the event and using social media, media releases and local publicity.The writers state only one meaning for acronyms and the student / staff may well already know another. Example being SMART goals - they say specific, measurable, agreed, realistic, time-bound. Whereas I learnt A and R being achievable and relevant, in college.References are given after each chapter, college-style, and men and women are given equal prominence. The book will certainly be useful to event management students, as well as working organisers of volunteer or commercial events.I read an e-ARC from Net Galley. This is an unbiased review.
K**R
Dont buy this book if you want to actually learn anything.
Don't buy this book. Purchased this because it is the referenced text for a continuing ed cert course offered by my alma mater. I won't say the name to save them from the shame (so glad I didnt sign up for the course - $2500). It's based upon work from the UK and is written it theory analysis. No practical application instruction provided. I was certified 20 years ago and was looking to see current strategies and tips. Not useful at all.
ترست بايلوت
منذ أسبوعين
منذ شهرين