e.l.f. Power Grip Primer + 4% Niacinamide, Gel-Based & Hydrating Face Primer, Evens Skin & Brightens, Grips Makeup, Vegan & Cruelty-Free, 0.8 Fl Oz

I like this product - e.l.f. Power Grip Primer + 4% Niacinamide.The product is affordable and does the job well, at least with the products I use. I use Erborian Color Correcting CC Cream and set it with Skinfood Peach setting powder, along with the Tirtir setting spray. Combined, my makeup does not settle into my lines and looks pretty good! It lasts all day and does not smear, and my skin feels very smooth.First impression of the primer was that it is very sticky. Within a few minutes, it did not dry. But that's okay; it only means that this primer is not meant to be worn alone, e.g., without foundation or CC cream. On the plus side, despite the stickiness, it seems to be hydrating, as it helps my makeup settle without lines.This primer might last a few weeks if you use it consistently. The value is decent but I use one pump for each part of my face - left, right, forehead, nose + chin. The spreadability is not great because of the thicker gel consistency, which leads me to using more of this primer than I might use of my other primers. This is not a deal breaker to me, but if you're leaning against purchasing this due to the price, there may be better products out there that you can get more use out of and are more affordable with similar benefits.Overall, I recommend this product!

e.l.f. Power Grip PrimerThis primer is amazing! 💖 It leaves my skin soft and helps my makeup last all day. The niacinamide is a huge benefit for my skin. It's sticky at first, but it's perfect.I love this first! 💕 My makeup lasts all day and my skin feels great.

The best primer ever. So sticky and great. i love the way it makes my skin feel and how well it holds my makeup on

Cheap and satisfying product. Helps to smooth my makeup application. Gives a sticky effect when applied to create a barrier from the skin. Not greasy at all. Good product to buy ...budget friendly

I absolutely love the e.l.f. Power Grip Primer with Niacinamide! It grips my makeup perfectly, helping it stay in place all day, and the added niacinamide is a great bonus for my skin. It smooths out my complexion, gives a nice glow, and feels hydrating without being greasy. A must-have in my makeup routine!

I absolutely love this gripping primer! It works amazingly well to smooth out my skin and minimize the appearance of pores, leaving a flawless base for makeup. My foundation glides on effortlessly, and my makeup stays put all day without any cakiness or fading. It truly helps create a smooth, even canvas, making my entire makeup routine look much more polished and professional. I can’t believe how effective it is for such an affordable price—it’s honestly a game-changer!I highly recommend this primer to everyone, whether you’re a makeup pro or just starting out. The texture is lightweight, and it doesn’t feel heavy on the skin, which is perfect for daily wear. I’ll definitely be buying this religiously from now on. If you’re looking for an inexpensive product that delivers amazing results, this is a must-have in your makeup routine. Don’t miss out on this one—it’s a total must-try!

I love the e.l.f. Power Grip primer. It makes my makeup last much longer and leaves my skin smooth and ready for products. It’s great for oily skin as it controls shine without drying out. It has a lightweight texture and no strong scent, which I really like.

Guess I should have read the description more thoroughly. It's very sticky, and remains so throughout the day. It's so reasonably priced, and does a good job holding my tinted moisturizer in place, but I can't stand the sticky feel on my skin.