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💋 Dare to be unforgettable with Daring Ruby!
Maybelline New York Colour Sensational Matte Lipstick 970 Daring Ruby delivers a bold, intense ruby red matte finish with a creamy, moisturizing formula enriched with peptides. Designed for all-day wear without drying, this paraben-free lipstick offers full coverage and a smooth, plump feel, making it a must-have for professionals seeking a confident, polished look.






















| ASIN | B016Q1Q0KA |
| Age Range Description | Adult |
| Benefits | Matte finish, Intense color payoff |
| Best Sellers Rank | 20,602 in Beauty ( See Top 100 in Beauty ) 211 in Lipsticks |
| Brand | Maybelline |
| Brand Name | Maybelline |
| Colour | Ruby |
| Container Type | Tube |
| Coverage | Full |
| Customer Reviews | 4.3 out of 5 stars 2,043 Reviews |
| Finish Type | Matte |
| Finish type | Matte |
| Global Trade Identification Number | 03600531224509 |
| Is the Item Heat Sensitive? | Yes |
| Item Dimensions | 14 x 102 x 74 millimetres |
| Item Form | Stick |
| Item Type Name | Lipstick |
| Item Weight | 27 Grams |
| Item form | Stick |
| Lip Color Intensity | High pigmentation |
| Lip Color Shade Depth | Deep |
| Lip Color Type | Lipstick |
| Lip Color Undertone | Red |
| Manufacturer | L'Oréal Italia S.p.A. - GARNIER - PROVOST - MAYBELLINE - ESSIE |
| Manufacturer Part Number | B25401_1 |
| Material Type Free | Paraben Free |
| Model Number | B2540100 |
| Number of Items | 1 |
| Package Type Name | Box |
| Product benefits | Matte finish, Intense color payoff |
| Skin Tone | All |
| Skin Type | Dry |
| Special Features | moisturizer |
| Special Ingredients | Peptides |
| Special ingredients | Peptides |
| Specialty | Dry |
| Target Audience | Women |
| Unit Count | 1 count |
M**E
Great Dupe for the discontinued Kate Moss matt lipstick 107
Nice deep dark red. A VERY close dupe to my much loved but discontinued Rimmel Kate Moss 107 matt lipstick. This feels silkier and creamy on the lips. It leaves a nice stain when you take it off too. Great price! Will probably buy another as it's such a close match 👌
S**F
Mrs
Good
P**S
Great colour
Love the colour and staying power, but it smudges quite easily.
N**S
A beautiful lipstick
I will confess buying this lipstick was a shot in the dark because it wasn’t easy to see what shade of red this would be? I was amazed how beautiful this lipstick was. This red has a more pink hue to it. It has a lovely gloss to it and depth of colour to it. I was so surprised because I didn’t think that this brand of lipstick could match the big name experience lipsticks, it’s taught me not to be more critical and dismissive of this cheaper brand! I would definitely buy another lipstick by this brand as it’s excellent value for money.
A**R
Good product
Nice colour
M**S
Good quality and true to colour description
always good quality and true to colour
M**A
Perfect dark red 🍒
Looks stunning on dark brunettes ! Love it!
D**R
Maybelline Lipstick
Sadly, the lipstick was out of date; it also broke clean off from the base on first inspection. Not sure if it had been stored incorrectly or if it is the last of an old lipstick line but not at all useable as had little lumps on the lipstick that looked like mould. Disappointing as looked like it would have been a nice colour.
P**E
Belle couleur et nourissant
Pour les levres seches parfait Mais attention il marque
A**E
Un Rouge à lèvres topissime
Belle couleur et longue tenue
K**E
Perfect red for dance recital
Looks so cute on all the girls for dance recital
B**A
GEMEY MAYBELLINE - ROUGE A LEVRE
N°165, bonne présentation j'aime as bien tenir dans ma main, j'adore le produit, belle couleur, cela me plait, une harmonie, une belle nuance et présentation.
G**I
Parfait
Magnifique
Trustpilot
2 weeks ago
2 days ago