💧 Unlock your curls’ true potential with every wash!
As I Am Curl Clarity Shampoo is a sulfate-free, gentle cleansing formula designed to remove buildup and environmental impurities while preserving natural moisture. Safe for all hair types including color-treated hair, it leaves curls hydrated, manageable, and perfectly prepped for styling.
| Product Name | Curl Clarity Shampoo |
| Weight | 227 g |
| Volume | 237 litres |
| Units | 237.0 millilitre |
| Country of origin | uk |
| Country of origin of primary ingredient(s) | uk |
| Brand | As I Am |
| Format | Liquid |
| Age Range Description | All |
M**A
The best
The best choice of all . I used only this brand for my daughter 4c curly hair. I love their products. Her hair is always soft and so shiny. It smells divine and even though it’s a little expensive it is a great product for hair care routine.
L**W
Great monthly cleanse for my hair
I use this product on a monthly basis swapping out my usual shampoo to get a good cleanse and this product is, as most as I am products are, fantastic.The quality itself of the shampoo cannot be understated. It is a nice viscous consistency and feels great on your scalp. After rinsing it out your hair feels moist enough not to warrant concern, while being completely clean. I find that all this for such a fair price is truly rare with certain curly hair products, but as most of this companies products go, the Clarity Shampoo is a must have in your routine.
N**E
Good
Has a good smell, high quality, and doesn’t leave hair dry or flakey. I have 3c- 4a hair. Doesn’t define curls too much but it keeps your hair healthy. If you want defined curls, go for a spray or leave in conditioner
M**A
It’s great for removing build up
It’s quite stripping so I’d recommend using this once a month but it moisturised my hair well and I like it very much and it has a nice smell and left my hair smooth
E**C
Curl enhancing!
Love this shampoo, only a little is needed. It lathers and spreads well and really cleans well, removing product build up to help curls bounce up!
I**N
Good
Good
E**N
Really good for thick hair.
Really good
A**S
Not sure if sulfate free
I’ve been a huge fan of As I Am and have been using most of the products for a while. I usually wash my hair with their cleansing pudding shampoo which always resulted in cleansed yet soft, smooth and manageable hair. So I decided to try their curl clarity shampoo.It lathered a lot and I started to worry as I haven’t used sulfate shampoo in 15 years. This shampoo left the mid shaft and the ends of my hair extremely dry and matted, just like when I used to use shampoos with SLS in the ingredients. I checked the ingredients of this shampoo and although they state it is sulfate free on the bottle, their main component is sodium lauroyl sarcosinate. I looked it up and it’s a foaming agent also used in shaving foam and toothpaste. It might explain the brittleness it left my hair in, it might not. But I know for certain this product is a no go for hair that is already dry and frizzy.
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