A unique and elegant clock, handmade in the UK from recycled paper packaging.

Eco-Friendly

Made from recycled paper packaging, the material has a very solid, robust, slate-like look and feel.

Protected Against The Elements

The clock classic by ashortwalk is perfect for both inside and out, and is completely weatherproof.

An Ideal Eco Gift

Perfect for use in the garden or indoors, this clock is the perfect gift for any environmentally conscious friends or family.

About the Startup

Describe your product in 3 words.

Stylish. Modern. Eco.

How did you come up with the idea for this product?

Two reasons; being made from recycled paper packing we needed product ideas to enable us to use the material up and get more waste diverted from landfill. Secondly, we noticed that all other outdoor clocks are fussy and confusing to look at from the back of the garden, hence the simple clean design with white on black for high visibility.

What makes your product special?

A clock is very functional, it has a very clear and useful purpose rather than just being ‘the next fashion statement’. To help the environment all our products are designed with longevity in mind, the clear, simple, clean design means it will fit within most tastes and homes and won’t be thrown away because ‘orange’ is no longer in fashion.

What has been the best part of your startup experience?

Seeing something that was once just an idea, a little something in the back of your mind whilst cutting the lawn come to life, become something tangible, useful, helpful. Being able to make that idea from recycled materials and so contribute in some way to helping society is also greatly rewarding. It’s nice to know that a business you started from scratch is in some way contributing rather than just existing for one persons benefit.