Jerome RussellBblonde Ultra Blonding Hair Dye Kit - Blonde Hair Dye for Light to Dark Brown Hair Colour with Jplex Technology & Mineral Oils for Anti-Breakage, Hair Dye Permanent Lifts 8-9 Shades

I have used the same hair dye for 15 years and it’s been discontinued to my horror. I have been so scared to try and find an alternative but did a lot of reading and tried this one. It was more fiddly than using the foam I am used to but I’m absolutely thrilled with the results ! It’s covered my greys and it comes with a bonding shampoo and a hair mask which I left on for 30 minutes after dyeing and shampooing and my hair is soft and shiny. I’m hoping I’ve found my alternative !!

I had dyed black hair, and this is the 3rd time I have done it, I have very long hair and used 2 boxes each time (possibly 3 boxes were needed) the 1st use lifted I to a gingery dark, 2nd use went to a more blonde but still had a orangy hue, 3rd has taken it to a much lovlier blonde and after using a blue shampoo and mask it has taken the top to an icy blonde, this Bblonde product is pretty amazing and I am pleased with how much it has lightened my dark hair, they don't seem as harsh as they used to be and my hair has stayed pretty soft although I think it's taken on my fringe, its a little and crispy at ends but that's due to me re applying many times in a short period, so not the product itself. I highly recommend and will purchase again as may need 1 more. So, I'm probably going to need 8 boxes in total to get the shade I want throughout.

My hair from middle to ends was quite darkish with brown and tint of red I've not dye my hair for cupple years now so when trying this as really wanted to get back to blonde I never thought for one minute this would really do much but I was well shocked it really did work well better than I expected it took my hair back to blonde but was quite yellow but I'm just going to use a ice live or something now to finish I do advice to give a few day's if possible before doing this can use toners did help some but I never had a very good one so hairs not the blonde I wanted better to just re dye I think personly

Love it

Good value for money. It’s pretty gentle with the hair, for a bleaching product. Only downside is that it doesn’t lighten to a white, but rather a yellow hue.

I love love love this bleach kit. I've been bleaching my hair at home for years, and this kit really is easy and simple to use no matter what your hair looks like to begin with. Bleaching is hard, so please do read the instructions and do a patch test before committing to doing your whole head with it. My hair is just above my butt, very thin, but incredibly dense, and my roots come through a dirty-dark blonde. This kit does lift quite yellow, and you really can't get a whole head out of one box in my opinion, at least not if your hair is this long and dense!I'd strongly suggest buying two kits if you have medium-long hair, and following it up with a second session or a blonde dye to fix the warmth.

I’ve used Jerome Russell before as highlights and worked amazing but this time round used as allover and not as good of a result at all. So I would recommend only using for highlights.

Easy to use worked perfectly!