Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth

This book was an eye-opener for me. I was surpris Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth ed to learn about the concept of non-disruptive creativity and the ways in which being creative isn’t necessarily about out-smarting the competition. The book had many cases, both in the private and public sector, that really displayed the effect of the concepts across industries. Moreover, I would normally not be able to actually learn how to apply the concepts from a book such as this but this is exactly what makes Blue Ocean Shift stand apart. The authors really delve into the execution of the concepts and how to really shift perspectives. By providing templates as well at the end of every chapter, I was able to go through each tool and framework systematically. Blue Ocean Shift also comes with an interactive Studio platform which I thought was simply amazing! I could interactively use the tools and frameworks and play around with it whilst reading the book! This book was a great read and I would definitely recommend it to anyone looking to shift their thinking and learn through application!

This was purchased for a college leadership class. Truly opened a new way of thinking about the marketplace and what it takes to be successful. Worth the read.

Highly valuable in thinking new thoughts

The first book, blue ocean strategy, was groundbreaking in its perspective on strategy - but the reader was left wondering whether it was in fact possible to implement it in real life, and the big question, how? The authors Kim and Mauborgne have thoroughly answered that question here, by explaining how an array of companies, non-profits, and even governments have successfully used blue ocean strategy in practice. What I like is that the examples in this book are entirely new and are covered in more detail than the first book. I also like how they now provide a step-by-step guide, called the five-step process, to developing a blue ocean strategy, that makes it so much easier to implement blue ocean strategy in reality. It takes away some of the uncertainty of the idea-creation process and makes it easy to try to develop your own blue ocean idea in your team or company. If previously the concepts and tools of the first book were somewhat scattered and not entirely cohesive, in this book they lay out which tools are used in which step, and for what purpose. Which I find super helpful. Overall it's a worthy follow up to the first book. Well worth buying if you were intrigued by the first book but couldn't quite wrap your head around using blue ocean strategy in practice. This book will get you there.

Blue Ocean Strategy forced us to think about strategy from a new perspective but we were left with the problem of HOW to actually implement it. Blue Ocean Shift answers that through the systematic five step process to creating a blue ocean move. The new detailed cases, especially the case of the Malaysia government, make is especially interesting and helpful to realising that blue ocean strategy can be used in any situation. What I especially liked were the templates provided and the companion Blue Ocean Studio that, together with the book, provides a holistic approach to creating blue ocean moves. Blue Ocean Shift is an easy-to-read guide for any individual, company or organisation looking to shift their perspectives, be more creative and create new markets. Overall it's a worthy follow up to the first book. Well worth buying if you were intrigued by the first book but couldn't quite wrap your head around using blue ocean strategy in practice. This book will get you there.

The book that shifted my mind.

This book has really changed my whole outlook on business strategy! I was shocked at how simple this book was to read. The diverse range of cases from both private and public industries was interesting and really showed the importance of creating blue ocean moves. I’m so happy to now have a systematic process for ‘shifting’ my perspective towards being more creative. I have enjoyed using these concepts and learning how to simply be more creative. What is even more wonderful about this book is that it not only teaches you the concepts but also HOW to use the concepts. I was really pleased to find that the book includes access to templates and an interactive Studio which I feel are the perfect companion to the book.

実質10年ぶりの本格的出版。Blue Ocean Strategyが理論の解説中心であったのに対し、こちらは理論をプラクティショナーがコンサルティングプロジェクトとして適用、実践した事例が中心です。英語版にはハードルを感じる方も多いと思いますが、少し頑張って、こちらを読まれた方が、本質が理解できると思います。

Muy bueno. Estrategia del Océano Azul explicado en la práctica. No solo la teoría.

Great book. Helped me to understand the marketing strategy.

Avant de l'acheter j'ai lu des commentaires, certains disaient qu'il ne fallait pas l acheter car , exactement ce qui est écrit dans océan bleu,le livre initial. Pour ma part ce livre est une mise en œuvre de la stratégie océan bleu étape par étape ,donc forcément utile de l'avoir si on veut non pas juste savoir que océan bleu est une stratégie qui existe quelque part .. Mais si on veut l'appliquer

I've been very impressed with the authors' blue ocean thinking, ever since I read the early articles in the Harvard Business Review. I gave the Blue Ocean Strategy book a five star review. When the revised Blue Ocean Strategy book was published several years ago, I appreciated the extended text and give it five stars again but I was a little disappointed as well. I felt the authors would have learnt a great deal about how to find and implement blue ocean strategies and this was missing from that revised book. Finally, the information I wanted is here, in The Blue Ocean Shift. This is a step by step guide on how to look at your existing market position and see the lack of differentiation offered by you and your competitors. The idea is to shock the organisation into recognising the difficulties of red ocean competition. It then takes you through the process of investigating the customer (and non-customer) frustrations that limit or stop buying decisions. Then looking in detail at the different opportunities available before selecting the particular proposition to develop. While the book is written mainly for large companies the basic process of how to look at the market and find new opportunities can be adapted to smaller businesses and entrepreneurial start-ups. It is a very easy decision to give this five stars and it replaces Blue Ocean Strategy in my selection of the 12 best business books for business owners and entrepreneurs. The book can be read as a stand-alone guide as it covers the tools in the first book. However, if you want to move in this direction, I think the extra examples provided by the first book will increase your understanding. Paul Simister, a business coach who helps business owners who feel stuck, get unstuck.