A Comprehensive Guide to Factorial Two-Level Experimentation 2009th Edition

I bought this book to solve my questions about direct mail campaigns in marketing. I'm working for a consulting firm with various projects in direct marketing. When we design the campaign, our clients always want us to test as many attributes as possible in one campaign to reduce cost. This book gave me good answers on how to arrange the multivariate tests and analyze the response data. I found the examples similar with what I needed.I'm pretty satisfied with this book because I can use it to solve my real problems. It gives me a thorough walk through in fractional factorial designs and their applications. Today it is hard to find such a comprehensive book like this one in the DOE book market. I think the most amazing part of this book is that there are extensive examples in it. There is always an example you can fit in. I also have a background in engineering. I wish I had read this book before I conducted my lab test. Using the designs will make your reports more beautiful and scientific.

I find this book has a wonderful balance of theory and practicality, with numerous examples and theoretical background researched thoroughly and presented clearly.As an industrial statistician working in a pharmaceutical industry, this is my textbook for constructing and analyzing more complex designs, e.g., split-plot designs. One of the biggest lessons I learned from Dr. Mee - don't get fooled by the noise, and this is what allowed me to be successful in my job in one of the leading R&D organizations helping scientists and engineers to improve their processes - analytical methods, manufacturing, biological, chemical processes. Highly recommend for any Quality by Design practitioner.Disclaimer: I am a former student of Dr. Mee.