Loving TanPlatinum Self Tanning Mousse, Dark - Streak Free, Natural Looking, Professional Quality Self Tanner - 5+ Self Tan Applications per Bottle, Cruelty Free, Naturally Derived DHA - 3.3 Fl Oz

So let me just start by saying this is another great product by Loving Tan. I am a huge fan of their 2hr Express tan in dark, and wanted to give this a try because it’s summer and I’m looking for a slightly darker shade. This tanner really is great for the most part, it goes on smoothly and evenly, the color guide is easy to follow and blend out, it does have a self tanner scent during application and just after the first shower but then goes away shortly, it fades evenly after about 5 days, and ultimately it’s a DARK tan. My only cons about this product are the price point (I think it’s a bit much in comparison to comparable tans on the market) and the undertones of this are not my favorite on myself. The bottle says olive undertones and that is definitely not the case. It definitely pulls more red/warm undertones vs olive like the Coco and Eve or Bondi Sands tanners do. So while the tan is a nice deep color, I didn’t love it on myself. I won’t knock it for that because I know everyone has a preferred undertone they like on themselves with self tanners. Just buyer beware it’s a very warm toned tanner.

What I most loved about this product is its even-ness. I purchased the “put on glove” with it to avoid the palm of my hand discoloring and it worked out perfectly. I am a person with blotchy sort of skin and this product covered and brightened my sin tone. I loved the touch ups too once dried and ready! It does get darker as the hours linger and when in the sun, still wear protection…it actually helps maintain your new refined glow!!

I have been self tanning for several years now and have tried nearly every product on the market. I ALWAYS resort back to Loving Tan! It gives the best bronze that last several days longer than any other brand I have tried.

So easy to use, so beautifully even and natural. Develops super fast and smells good!!

I used the Medium several times, it was very subtle but you could tell there was a change.I really wanted more of a contrast, so I tried Platinum, which should be the darkest one. It was not significantly darker right away. Now, granted, 24 hours later, it HAD darkened as it developed, but still not TOO much different than the Medium, and I am fairly light skinned. With the price of these, that was disappointing. Other reviewers say it was quite dark for them tho, so I don't know.Either way, I would definitely recommend doing this a full day before you wanted to see the results.Other than that, this brand and this type of foam mousse self tanner is really fantastic. Easy to apply, no danger of messing it up, or getting too much on those bendy areas, like what can happen with a spray tan. Very classy and smooth and natural.

Amazing, fast-acting, not orange, no streaks and smells good. Best self-tanner ever!

Repeat customer! Always comes out great. Not orange at all. I use a mitt to apply. It takes a couple minutes to dry before I can put my clothes on. I do wear darker colored clothes because it will rub off a little but that’s to be expected. Not a harsh smell but does smell like a tanning product.

I am extremely fair skinned (like the lightest color of foundation sold type of fair skin). I tan consistently (been tan non stop for over 2 years). I just tried this product for the first time along with a friend of mine, and we both think that the tan is great - minus a few things.Pro: dries almost instantly (still transfers a bit onto clothes while sleeping in it but that’s ok),Pro: it is a great dark tan. I love to a deep bronze tan and my number one issue with finding a tanner is finding one that is as dark as I want. Usually with most tanners I’ve tried I have to do multiple coats to get my desired color. This tan only needs one coat.Pro: it is long-lasting. I see many tan reviews of lots of different brands that I have used saying that they last a super long time which I have never found to be true. This tan looks actually nice for almost an entire week without ANY upkeep so that is a major plus.Con: it does NOT fade evenly. I’ve seen reviews saying it does - it absolutely does not. That’s not exactly a knock against it because I have tried very few tans that fade evenly and in this case I think the pros outweigh the cons.Con: the cost. $40 for a 3.something ounce tan is very steep. The bottle says it gives 5-6 tans. It gives maybe 3. (I am 5’8 and a size small).Overall, it’s a nice tan and I would recommend giving it a try. The only reason I am not a loyal customer to this tan is the price and size of the bottle. If you tan a lot, this tan will cost you a lot. If you are looking for a tan for a special occasion or to not use very often, I would recommend it. There are other tanning brands at a much cheaper price point that are almost as good as this tan, so I would go for those over this one.