CORPORATE COMMUNICATION: A GUIDE TO THEORY AND PRACTICE
Product ID: 407457738
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CORPORATE COMMUNICATION: A GUIDE TO THEORY AND PRACTICE
| Best Sellers Rank | #918,288 in Books ( See Top 100 in Books ) #260 in Public Relations (Books) #344 in Business Communication #2,613 in Communication Skills |
| Customer Reviews | 4.3 4.3 out of 5 stars (82) |
| Dimensions | 6.69 x 0.76 x 9.53 inches |
| Edition | 6th |
| ISBN-10 | 1526491974 |
| ISBN-13 | 978-1526491978 |
| Item Weight | 1.28 pounds |
| Language | English |
| Print length | 336 pages |
| Publication date | February 6, 2020 |
| Publisher | SAGE Publications Ltd |
A**T
Not State of the Art
Undoubtedly the author is a leading matter expert but the updated version of the book does not discuss latest concepts, developments or tools. It tackles new channels and media but also TechStack contingencies from the perspective of 10 years ago. In this context it does not surprise why Corporate Communication is even farer behind than B2B Marketing was used to be until recently.For a more precise and more state-of-the-art discussion of the topic R. Beger’s “Present Day Corporate Communication” as well as the “Corporate Newsroom” by Ch. Moos seem to be the much better fit and valuable reads.
B**A
Communication science
Completa analisi sull'argomento con spunti molto moderni. Libro molto usato in università europee
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