Luma Premium Soda, 12-Pack, Blood Orange

Horrible taste and flavor. The aftertaste even worse . I was very skeptical to purchase being that the price is completely unreasonable for today’s consumers . However I thought I would give it a try because I’m desperately seeking alternatives to soda . The color was a orange brownish liquid. Which was my first frown .I hate to leave bad reviews when there is so many factors but this stuff is just gross . All 5 family members agreed and I won’t go into the comments.

I ordered this cola and all the other flavors of LUMA for my teenage son. We are so happy with this product and it is terrific to be able to offer a healthy substitute for big name brand sodas and diet sodas. We like the Cola and the Lemon Lime flavors the best but, the others are good choices, too. My son's doctor asked him to give up Pepsi...(not a big deal) and she suggested he substitute with Zevia (I was surprised she suggested with stevia sweetener). My son did his own research, found LUMA and asked to try it. The rest is history...we have been ordering this product for a few weeks now and are very happy with the switch! He doesn't miss the Pepsi or Coke at all! Best of all...this is sweetened with monk fruit which is a healthy anti-oxidant. WIN!

I appreciate what they're trying to do, and I get the disclaimer that it's a taste you have to get acclimated to but my problem with it is not only is it INSANELY cherry. Like, it tastes like drinking the juice in the jars of maraschino cherries to me. I appreciate what they're trying to do, but I do regret buying it as it isn't cheap- and I bought the original cola one too. So, a bit of money down the drain.

As other reviewers have mentioned, the soda is way too sweet, but I do not notice an aftertaste. It's also expensive so I don't see myself ordering it again. It is not horrible, but it is definitely an acquired taste.

I think this soda is pretty impressive. First, the taste is different from something like Cherry Coke: it does not taste artificial or too-sweet to me, but it definitely tastes like an "indie" cola, the more premium-priced stuff that's usually sold in glass bottles. I personally like those colas over the mass-market stuff, but it could explain the negative reaction some seem to have. I don't notice any lingering aftertaste, either.The only reason I can't give it 5 stars is that I don't like the level of carbonation (very low) or the type of head, which is more creamy, like a root beer or stout, rather than a commercial cola. If it were much fizzier, with less of a creamy head, I would say this soda hits a home run.

Was looking for a replacement drink since Honest Fizz discontinued Professor Fizz. While I typically look for zero calorie drinks I figured I would give this a try since compared to regular drinks, it has much fewer calories. I was hoping to find something that did not have the typical diet taste. First, I have to say this drink has a distinctive diet taste. On top of that, it is super sweet. Save your $$$. Just buy a diet drink and don't waste your money on this. I've found Blue Sky offers a drink I like so hoping they'll add more flavors.

Luma is an acquired taste but it's pretty good! Not quite as much cola flavor as I'd like, but I LOVE the paleo-approved sweeteners. It's too pricey for me to buy regularly right now, but hopefully supply and demand will balance out to lower the price.

I bought this product after I heard steve young talking about it on a local radio show as apparently the owner of this company is his friend. I tried it three different times and honestly I hated it. Not sure if it suppose to taste cola but it has a horrible after taste almost like vanilla but not really. I realize it might be better for you but the remaining 10 cans went down the drain.