[(Design Forward: Creative Strategies for Sustainable Change )] [Author: Hartmut Esslinger] [Jun-2013]

The part on apple is pretty short. I would have expected it to be longer knowing how much Hartmut loved California when he came to Apple for Snow White.

Libro di design.... con molti riquadri fotografici ma testo a tratti troppo piccolo e denso. Sembra non si voglia dar risalto ai contenuti verbali.Tuttavia, perdendo la vista, si trovano interessanti insight e spunti per il lavoro.

This is a really high quality book filled with great thoughts and information. For me the most interesting parts are the sections discussing what they did with specific companies.

Written by experts (actually doctors) in design and proposes a new way of corporate thinking and using the best of left- / right-side brain thinkers.

Great!!