Designing for behavior change: applying psychology and behavioral economics

Great quality!

This book is pure gold. I teach behavior change communication to mid-career public health professionals and this book is a great resource — one of the best I’ve seen.

Fantastic book. I started working in the field of applied behavioural science ~10 years ago, and had to learn so much on the job. This book is great for onboarding folks to the field or for some practical frameworks that even experienced behaviourally-inspired designers will find useful.There are a lot of behaviour science books out there that feel like they're reinventing the wheel - trying to be the new Thaler & Sunstein or something. Stephen's book feels different, he's interested in the research that's gone before but his contribution is to provide solid frameworks for applying these insights to design, especially product design although it definitely applies more broadly than that. Fab!

I found the book quite interesting, but the formar could be easier to read, more dynamic or with more images.

A fantastic primer to applying behavior psychology principles to design and business products